Owned Media, SEO
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SEO rules must be followed carefully in order to improve your natural search performance. If you are still looking for innovative ways to drive organic traffic to your website, then make use of these five technical SEO hacks that will make your website search engine friendly and increase its organic traffic.

Track Internal Site Search and Create New Pages Focusing on Long Tail Keywords

You can leverage internal site search report under Webmasters Console to identify additional keywords that users search for when they visit your website. Once you are aware of the queries that can lead to additional traffic on your website, you can simply create specific pages for all such keywords.

  • Navigate to Content > Site Search > Pages.
  • Add segments like Paid Search Traffic, Organic Traffic etc. and identify all the potential keywords.
  • From the Explorer tab, select a metric set, like Site Usage.
  • Identify the data to find a page and the search terms used on that page. You could narrow this report by changing the secondary dimension to Landing Page.
  • Select Export from the menu near the top of the page, and choose a method to generate a file (e.g. PDF, CSV). Compare this list to the list of keywords you are targeting in your organic campaign. Search for differences and revise your existing keywords list.

Further, refine the keywords identified via site search using tools like Hittail, KWfinder, Ubersuggest and Wordstream. This will enable you to build up a massive list of long tail keywords. Once you have the list, simply create unique pages targeting one or a cluster of keywords, and wait to see your organic traffic jump.

Update Your Blog Often and Create an Optimized Sitemap

Fresh content is critical for your website, and adding a blog is one of the fastest ways to allow Google to index your website. Webmasters who maintain an active blog are able to improve their blog search engine rankings that eventually help to divert some additional organic traffic.

Also, long form content tends to perform better in search engine results. Try making your content around 2000 words to get the best benefits.

Fresh Content = Frequent Indexing

Google loves fresh content, and the constant addition of new posts on your blog allows you to gain rankings for new keywords for which you didn’t rank before. Additionally, here are some useful ways to make your blog content better.

When you start to produce lots of content on your blog, make sure to have an optimized sitemap. Build a standard XML sitemap as per the code provided below:

<url>
<loc>http://www.example.com/mypage</loc>
<lastmod>2013-10-10</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>

Then, submit it under Google Search Console. Once the sitemap is uploaded, look for additional errors and suggestions provided by Google. Continue fixing them and regularly update your sitemap in order to include new pages.

 

 

Identify 404 Pages and 301 Redirect Them to Avoid Losing Traffic

The Error 404 “Page not found” is the error page displayed whenever someone asks for a page that is simply not available on your site.

Make use of tools like Screaming Frog, Google Webmasters Console, DeadlinkChecker etc. and build up a list of URLs that are returning a 404.

Once you have the list, 301 redirect them to their respective new versions so that the traffic is diverted to new pages and not lost. Also use the rel=canonical tag for the newly created page so that all the link value is properly transferred to the new page.

It is also recommended to use tools like URLLitor in order to ensure that you are not redirecting far too many inner pages to the home page.

Add Videos and Structured Data to Improve User Effectiveness Score

Video already makes up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index. Forrester has also already estimated that one minute of video equates to 1.8 million words in the message communicated. Google counts such metrics while ranking websites in the search results. Anything that the end user prefers will surely get a boost, and videos are preferred by the user as compared to text content.

Have a mix of text and video-based content on webpages in order to get them ranked highly on the search results. Follow the below guidelines:

  • Use videos to solve a problem.
  • Allow search engines to index each video individually.
  • Add keyword labels.
  • Use video sitemap.
  • Provide a video transcript.
  • Optimize videos for their load time.

Apart from using video, make use of structured data.

Structured data refers to kinds of data present in a relational database. Adding structured data on a web page makes it easier for search engines to organize and display the information in creative ways that are beneficial to the end user. For example, if your site has recipes, you could use markup to describe properties for each recipe, such as the summary, the URL to a photo of the dish, and its overall rating from users.

After you have added the structured data, test it with the help of the Structured Data Testing Tool so that there are no errors in the markup code.

Use Accelerated Mobile Pages to Boost Mobile Traffic

AMP Pages were introduced by Google in order to speed up the mobile searching experience. Websites that employ AMP versions of their standard HTML pages are more likely to notice a jump in search engine rankings because AMP pages load fast and provide the best experience to mobile users.

Here is the sample code for creating your first AMP page:

<!doctype html>
<html amp lang=”en”>
<head>
<meta charset=”utf-8″>
<title>Hello, AMPs</title>
<link rel=”canonical” href=”http://example.ampproject.org/article-metadata.html” />
<meta name=”viewport” content=”width=device-width,minimum-scale=1,initial-scale=1″>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “NewsArticle”,
“headline”: “Open-source framework for publishing content”,
“datePublished”: “2015-10-07T12:02:41Z”,
“image”: [
“logo.jpg”
]
}
</script>
</html>

The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content while relying on the shared components for high performance and great user experience.

Conclusion

Now that you know these tricks related to technical SEO in order to boost your organic traffic, apply them to your existing SEO strategy, and see the boost.

If you are aware of any other SEO hack that works well to improve organic traffic, share in the comments below.

 

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