Joydeep Bhattacharya

The major aim of content marketing is to acquire traffic. As per eMarketer, around 60% of marketers create at least one piece of content each day. Interestingly, 62% of companies still don’t know how to measure the ROI of content marketing…

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content marketing is one of the best ways to generate leads…

Content marketing is changing in 2019 but it still remains one of the top inbound marketing strategy. Companies who are still busy publishing content just for the sake of creating content need to seriously rethink their strategy.…

Ever thought of using your employees to boost your content marketing efforts? Well, if you haven’t, it’s time to do so. Now try and answer the question - “Who knows your company and your services better?” I will give you answer. The…

Content marketing is not about publishing a blog post 2 times a week or submitting an article on a article directory for the sole purpose of gaining a backlink. If you ask any SEO, majority of them will answer that they do content…

Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019. Moreover, Comscore…

Throughout 2017, influencer marketing was the buzzword that kept on, well, buzzing in digital marketing circles. All you need is to take a quick look at some super successful influencer marketing campaigns to get inspired to start one of…

The ecommerce industry generates nearly $2 trillion in yearly sales, as per Hosting Facts. If you wish to get in on the action, you need to start your own online business – one that puts your experience and knowledge to good use. A lot of…

AI, IoT, video content, original content production – these are just a few of the forces that is reshaping the world of content marketing. As we move closer to 2018, marketers will need to make their moves and embrace the latest trends…

In late 2016, Google announced its plans to launch the mobile-first index. Once this comes into play (expected sometime in 2018), Google will rank websites based on their mobile versions instead of their desktop versions. This is just one…