Search Engine Optimization

With Google processing more than 3 billion searches a day, search engine optimization is far from dead. It’s the leading source of traffic for everything from big-box ecommerce to niche tech companies.

But it’s not just about keywords and indexability. We think of SEO in simple terms:

When customers are researching and shopping online, do they find you?

Audience-first SEO ensures your brand’s web presence is uniform, relevant and – most importantly, helpful. It’s more than ranking #1 for top keywords and dissecting algorithms. It’s about creating a seamless user experience on and off your site to ensure your customers have the resources, products and services they need.

 

SEO METHODOLOGY

  1. Audience

    • Keyword data is a massive set of user data. The key is to thinking about the intent behind the search
      query rather than simply just optimizing for certain words.
      We perform a series of analyses, including traditional market and keyword research, to determine audience behaviors, pain points and needs. We’ll create an experience that addresses each of these.
  2. User Experience

    • SEO is more than great content. How is your audience experiencing that content? How do they want to experience it? We’ll consider everything from offsite brand awareness to site functionality and beyond to the user’s actual experience in the search engine results page.
  3. Site Architecture

    • While content is king, architecture is still key. From improving user experience to ensuring Google can find your pages, following architecture best practices will streamline your SEO success.
  4. Strategy

    • Each company is different, so your strategy will be custom to your brand and audience’s needs. We’ll
      prioritize audience, UX and architecture needs to ensure you’re set up for growth.
  5. Iterate & Improve

    • SEO – like all marketing – doesn’t stop after one project or campaign. We’ll monitor organic search and
      site engagement to create baselines, track impact and guide ongoing SEO strategy.

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