Duplicate content is an SEO issue many SEOs or content marketers probably have experienced once a time in their daily routine. Content marketers who spend the time to create qualitative content strategies do not want to get penalized for duplication or near duplicates. In 2013, Matt Cutts stated that 25% of the web was duplicate…
With so many search engine ranking factors, it can be a challenge to decide where to spend your time, money, and resources.
While every factor deserves your attention, one remains more important than the rest: inbound links.
The strategy you employ today ain’t the same one you used a few years back. Travel back in time three…
A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you don’t set goals you’ll never know how to measure your success. However, a strategic content roadmap not only clarifies goals but also defines actions that will get you there. Having a strategy thus is important…
Do you still see SEO as “search engine optimization?” Or have you evolved your approach to SEO to see it as “search experience optimization?”
A snapshot of where many of today’s search-based marketers’ heads are when it comes to digital marketing focus, spend and more.
BrightTALK’s latest study suggests that to increase and improve lead generation, brands’ SEO strategy must include personalization.
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did—but that’s no longer the case.
The big national brands will force you out of town if you don’t make your presence known. You do have one thing going for you, though: you’re local.
Members of the Relevance team reflect on key learnings from MozCon 2015, specifically looking at the concepts of disruption and humanized marketing.
Google Analytics has always been (and may always be) our bread and butter as digital marketers, but you can’t put all your eggs in one basket, either.
Familiarize yourself with these eight “must haves” when it comes to maintaining rankings and the never-ending refinement of your business website.
Driving better website traffic requires successful orchestration of good content, targeted SEO, sharp landing pages and social content promotion.