The term "SEO content" is appearing more frequently in digital marketing discussions and marketing brainstorm sessions. So what exactly is SEO content? SEO is not a simple and straightforward thing and hence SEO content is also not an easy term to explain. If we go by actual terms, SEO or Search Engine Optimization is the technical…

With the onset of social media marketing and PPC campaigns with promised wider audiences and greater organic traffic, email marketing has begun to take a hit. Forbes, in this article, makes an apt analogy: they compare email marketing to a goose that gives golden eggs. Like that one in the story, remember - the one that…

There are many SEO best practices. Consider, for example, the fact that Google has at least 200 ranking factors influencing its search algorithm. A significant portion of these factors falls under the categories of “on-page” and “off-page” SEO. Think expert content, high-domain authority links, and suggestive metadata. However, doing exactly what Google wants in these…

You’ve successfully managed to launch your small business website! Now all you have to do is sit back, wait for potential customers to find you, and start seeing an increase in revenue, right? Well, not quite. Just having a website isn’t enough. For users to find your site, you need to make sure that your website…

Are you looking for fruitful techniques for increasing your business website’s ranking on search engines? Search engine optimization (SEO) can help you. An excellent SEO strategy plays a vital role in internet marketing and the development of e-commerce. It can increase your website's traffic, thus boosting your brand awareness and conversions. However, you may not have…

In this article we’ll demonstrate how to do keyword research in a creative and thorough way. We'll discuss keyword research strategies and tools, and answer some keyword research questions. Researching keywords for your SEO strategy involves contending with and delving within the adaptive intelligence of search engines like Bing and Google. These companies employee genius AI and…

There are few search engine optimization (SEO) strategies as controversial as link building. Link building, the process of establishing inbound links on offsite publishers, is valuable for improving your domain authority. But if done incorrectly or in an inappropriate way, it could set you up for a penalty. Accordingly, newcomers to the field often wonder, is…

Having a great SEO campaign is not enough. You are missing out on crucial opportunities to improve that campaign if you can’t make sense of its data in a systematic and engaging way. Enter data tracking and visualization - the better alternative to intimidating and boring spreadsheets. They’re clearer and easier to digest, helping you see…

Although they are often talked about independently of one another, SEO and website design are two sides of the same coin. This means that when building your site, you need to strike the right balance between the two to ensure that your content is discoverable and the user experience is appealing. Here are a few tips…

The online search landscape is changing rapidly. Google still accounts for 75% of the global search traffic through desktop though. The first five search results get 67.6% of all the clicks. Long content was preferred last year with the average content length of top Google articles being 2,416 words. The average word count for a…