One of the hardest-hit sectors during the COVID-19 pandemic has been nonprofits. Due to many nonprofits’ reliance on in-person events to do a majority of their fundraising, and with large gatherings not being allowed in many states, nonprofits need to find other means to raise money and build awareness. Luckily, nonprofits have a secret weapon…

Shopping local has gained nationwide popularity among the wildfire of modern corporation criticisms. To herd these eco-conscious and community-oriented shoppers in the direction of your business, you’ll need to invest in your local SEO strategy. Every day, consumers look for local businesses that fulfill their shopping needs and appeal to their desire for ethically-sourced goods. As…

Did you know PDF files can also generate traffic for your website?  When optimized for search engines, the documents you upload can be just as interesting for crawlers as they are for your audience. Regardless of the type of documents you upload (presentations, guidelines, reports, eBooks, whitepapers, and more), there is a chance they can…

SEO is the backbone of digital marketing and involves a series of steps that must be done with a great degree of perfection to achieve the desired results. While the overall SEO campaign is a highly creative and exciting process, some elements can be so boring that they can make team members balk. The fact…

The December 2018 ‘WhopperDetour’ campaign of Burger King got insanely famous as it allowed its app-users to buy a whopper for just a penny as long as they were in the vicinity (600m) of a McDonald’s outlet. The campaign went on to become one of the most classic examples of geofencing and hyperlocal marketing. Even though digital…

Linking building is a tried and tested practice used over the years to improve the search rank of new and established sites alike. While there are a bevy of more modern SEO strategies that have evolved since its inception, link building remains as relevant today as it ever was in the past. Here is a quick…

Pitching other websites to link to your site can be tough. Your site must be truly unique and exceptionally good to be able to convince other site owners to consent to your request. However, most people are unaware that there is an easier way to link building. You can do it with Google Alerts. Surprised? Don’t be…

The social media landscape is becoming increasingly competitive. Small businesses and startups alike can struggle to fend off the might of wealthy and established rivals - which is why it’s vital to invest wisely in time and resources alike.  Luckily, social media marketing can benefit marketers who are willing to work smarter in order to…

In the online world, SEO matters. A lot. Talk of SEO tools, SEMrush and Ahrefs rule the roost. Powerful, resourceful, and packed with features, these tools can truly put you in a powerful position online. No guessing game. You know what your keywords are and how they are performing. Who wins the battle of SEMrush…

Panda, Penguin, Hummingbird. Do these names ring a bell? If yes, then you are a person fairly updated on what’s happening on the SEO front. Keeping pace with Google algorithm updates have now become a way of life for digital marketers. Every time a new update is announced, they get down to restructuring websites for clients…

Loss of keywords and data is a common mishap that often happens during website development processes but it is important to realize that all is not lost all the time. Recovery can happen in most cases if you follow specific methods and use the recommended advanced recovery tools and methodologies. If the keywords that are driving…