The COVID-19 crisis has affected nearly every business across diverse sectors. While some have barely managed to keep their head above the water, many have sunk to such depths where resurrection looks nearly impossible even as the coronavirus continues its relentless spread. With conventional stores and outlets out of bounds for consumers and even the ones…

If you are either preparing to launch a new website or if you have already launched, there are quite a few important steps that you can take in order to proactively boost your SEO performance from day one (and earlier, in some cases). Take a look below at a few of the ways that you…

Is there are word count system that can be leveraged to gain high ranking on search engines? Does SEO take into account the length of an article? Is there a connection between word count and SEO at all or is it a myth? Let’s find out. Content marketers and writers do have to confront this puzzle…

The term "SEO content" is appearing more frequently in digital marketing discussions and marketing brainstorm sessions. So what exactly is SEO content? SEO is not a simple and straightforward thing and hence SEO content is also not an easy term to explain. If we go by actual terms, SEO or Search Engine Optimization is the technical…

With the onset of social media marketing and PPC campaigns with promised wider audiences and greater organic traffic, email marketing has begun to take a hit. Forbes, in this article, makes an apt analogy: they compare email marketing to a goose that gives golden eggs. Like that one in the story, remember - the one that…

There are many SEO best practices. Consider, for example, the fact that Google has at least 200 ranking factors influencing its search algorithm. A significant portion of these factors falls under the categories of “on-page” and “off-page” SEO. Think expert content, high-domain authority links, and suggestive metadata. However, doing exactly what Google wants in these…

You’ve successfully managed to launch your small business website! Now all you have to do is sit back, wait for potential customers to find you, and start seeing an increase in revenue, right? Well, not quite. Just having a website isn’t enough. For users to find your site, you need to make sure that your website…

Are you looking for fruitful techniques for increasing your business website’s ranking on search engines? Search engine optimization (SEO) can help you. An excellent SEO strategy plays a vital role in internet marketing and the development of e-commerce. It can increase your website's traffic, thus boosting your brand awareness and conversions. However, you may not have…

In this article we’ll demonstrate how to do keyword research in a creative and thorough way. We'll discuss keyword research strategies and tools, and answer some keyword research questions. Researching keywords for your SEO strategy involves contending with and delving within the adaptive intelligence of search engines like Bing and Google. These companies employee genius AI and…

There are few search engine optimization (SEO) strategies as controversial as link building. Link building, the process of establishing inbound links on offsite publishers, is valuable for improving your domain authority. But if done incorrectly or in an inappropriate way, it could set you up for a penalty. Accordingly, newcomers to the field often wonder, is…

Having a great SEO campaign is not enough. You are missing out on crucial opportunities to improve that campaign if you can’t make sense of its data in a systematic and engaging way. Enter data tracking and visualization - the better alternative to intimidating and boring spreadsheets. They’re clearer and easier to digest, helping you see…