If you work in the field of long distance movers or offer any kind of moving services, one of the best ways to get more customers for your business is through strategic use of SEO and digital marketing technique. If you can get your company ranking well for search terms tailored to your brand there will be no stopping you.
Managing a moving business is quite unlike most other businesses in many ways. The business owners, the administrators who manage the back office logistics, and those who are right in the middle of all the action – those who are on the road doing the actual moving tasks, are required to work with a high level of accuracy and with clockwork precision to ensure smooth completion of the moving projects.
Also, the industry is extremely competitive and only the best can survive. That’s why it is important to not only provide truly efficient services but also make your potential customers aware that you are the best. This can be only done if your SEO efforts are channeled in the right direction.
Here are some proven ways of boosting your SEO efforts:
1. Google My Business (GMB) Listing
Your local SEO strategy must necessarily include the move to claim and verify your local business’ Google My Business (GMB) listing. By this simple step, you can boost the chances of getting visibility on Google’s Local Pack, Local Finder, and Google Maps. Your moving business can use this free listing on Google to include valuable information about your company including contact details, business hours, type of payment you prefer accepting and more.
When people look for local moving services, your GMB listing will appear in the searches. Apart from improving business potential, these local searches also go a long way in generating traffic and creating exposure for your business among newer customers. Your customer looking for a local moving service will most likely find https://www.mybekins.com/location/sarasota-fl-movers/ in their search if the company has got its GMB listing processes right.
2. Creating a Fully Functional Business Website
The design of your website will play a critical role in its success. The business website is an important element of your SEO. To ensure the full functionality of your website, you will have to take into consideration multiple aspects. These are:
- Website design
- Ease of navigation
- Page loading speed
- Ability to use on mobile devices
A. Website Design
A pleasing design will keep visitors hooked to your moving company website and that should be great news for your business prospects.
The navigation aspect is equally important. Your customers must be able to find what they are looking for quickly and effortlessly. All elements of the website content including the heading and sub-headings must be categorized to help visitors find information quickly.
C. Page Loading
Next comes page loading speed which can make or break your business, literally. Your customers are busy people with little time to spare. They want the information to unfold quickly. A slow-loading page will quickly get discarded and they will move to a competitor who offers information faster through a well-designed and functional website. Make sure your website speed is optimal and always monitor it to keep it in the best performance mode.
D. Optimized for Mobile Devices
And of course, unless your website is optimized for mobile, you can forget about your company figuring in the top searches because a large percentage of them are conducted on mobile devices.
3. Choosing the Right Keywords
Your customers will find your moving company on the basis of the keywords you use in your website content. The ones you choose must be relevant to search query terms that they are most likely to use while looking for a good moving service. You can get this right by using some of the amazing keyword tools available for business websites.
4. Creating Qualitatively Superior Content
Your website content can play a key role in attracting the right visitors to your website. People are always looking for reliable and updated information on the web. If your website is able to provide quality information on the various aspects of a moving service that your audiences are keen to know, they will keep coming back for more thus boosting your SEO value.
By sharing the right information, your moving business can emerge as a reliable authority in the domain and that can do wonders to your long term business prospects.