Your keyword research and focus on search intent did their jobs. A member of your target audience just landed on your site. Hooray! However, creating quality content that is SEO-optimized is only half the battle when it comes to driving conversions on your website. Content marketing requires you to implement effective content conversion strategies. Read…
The customer journey starts from the moment someone hears about your product’s name. Consequently, it’s important to get off the ground running as early as possible to maximize your chances of converting them into a customer of your retail brand.
An overall brand experience needs to be crafted to set you apart from the competition. Bigcommerce.com…
Just like a sales funnel, a content conversion funnel is meant to drive conversions. It starts off by creating awareness on a certain topic and ends with a conversion.
Content marketing is one of the most effective ways to market your brand or products. In fact, 95% of B2B product buyers consider content trustworthy when they…
