Decades have passed and now, the market has become more competitive and challenging as compared to what it was back then. Digitalization has made it possible for marketers from different horizons of today’s market to be connected with their consumers in an entirely new way, something which people never imagined. And it wouldn’t be too…
Influencer marketing is growing big and is projected to hit revenues of 5-10 billion dollars in the next two years. Brands are becoming reliant on social media influencers for sharing tips and recommending their products and services to a larger and more genuine audience.
The increasing ROI from the influencer activities have made the brands collaborate…
