Relevance contributor: Anton Rius

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Anton Rius, Digital Marketing Manager at gothamCulture, has over four years of online marketing and eight years of technology management experience. He specializes in relationship marketing, with a focus on social media, content marketing, and how emerging technology can make it easier to foster meaningful connections between businesses and their customers.

Leverage organizational expertise to create the most authentic and compelling content possible by launching an internal collaborative content program.
How to Create an Unstoppable Culture of Collaborative Content
Relationship marketing is a drastic shift in thinking for businesses operating under antiquated sales models, but the effects can be meaningful & lasting.
What is the Value of Your Customer Relationships?
With the overwhelming amount of information available, deciding what to monitor can be dizzying. How do you know which metrics matter, and which ones don’t?
When Metrics Matter (And When They Don’t)
It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.
Why Internal Storytelling Is Key to Content Strategy
With the right motivation and direction, all employees can contribute to the content ecosystem within your organization.
Collaborative Content Creation
Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.
Content Promotion: Your Link Is Not Enough
Content marketing is not about blogging, podcasting, making videos, or shooting photos. It’s about memorable brand storytelling.
Brand Storytelling: Thinking Outside of the Blog
Creating a unified brand story across the organization helps to fill gaps created by departmental hand-offs, but the potential goes far beyond that.
Brand Storytelling Beyond the Marketing Silo
Don't squander your efforts by overlooking promotional steps like leveraging influencers and paid advertising. The diffusion of your ideas depends on it.
Content Promotion: Five Steps to Spread Your Ideas Faster
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.
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