The FTC recently released an enforcement policy outlining which forms of native advertising it deems acceptable and dece...
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How Publishers Can Drive, Maintain, and Monetize Content
Publishers can’t just hang their hats on quality content and hope to thrive. They also have to monetize the traffic th...
Full Disclosure: Why Transparency in Native Advertising Is Good for Everyone
Stop beating around the bush with native ads. If the content is great, consumers won’t mind if it’s abundantly clear...
4 Steps to Open and Honest Native Advertising
When done well, native advertising offers valuable content to consumers, revenue for publishers & exposure for your bran...