Author

Bernie Borges

Bernie Borges is CEO of Find and Convert, a digital consultancy serving B2B clients, and Executive Producer of the Social Business Engine digital media property.
Borges is author of "Marketing 2.0," a frequent speaker at marketing conferences and a former AMA Face to Face Workshop Faculty member.
Borges is an IBM Futurist, Dell Social Influencer and has been recognized by industry peers, including Likeable Local’s 150 Marketers to Follow, Cision’s Top 50 Content Marketers on Twitter, Online Marketing Institute’s Top 15 Digital Marketing Educators, and is a regular contributor to Relevance, Social Media Today and Social Media Strategies Summit.

Influencer Outreach

B2B Influencer Marketing Done the Right Way

Bernie Borges Sep 15, 2017

Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of…

Shared Media

The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

Bernie Borges Sep 16, 2016

Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on…

Executive's Corner

How to Think Like a Social Business

Bernie Borges Apr 28, 2016

Most businesses are still focused on leveraging social media for its marketing potential. Facebook has proved that brands can market effectively through audience targeting on social media. And, the same can be said for other social…

Facebook

4 Big Social Media Lessons From a 70-Year Old Brand [PODCAST]

Bernie Borges Feb 25, 2016

U-Haul is an iconic American Brand celebrating its 70th year in business. Until four years ago, they had profiles on a number of social media channels, but really weren’t paying much attention to them. Today, U-Haul has been ‘liked’ by more…

Shared Media

Why Website Traffic from Social Media Will Decline in 2016 [PODCAST]

Bernie Borges Jan 26, 2016

Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is…

Shared Media

How and Why Brands Should Mobilize Employees on Social Media

Bernie Borges Dec 8, 2015

Restricting associates from company-related social media activity was once commonplace. Today, however, employee advocacy is both suggested and encouraged.

Relationship Building