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Relevance contributor: Brian Honigman

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Brian Honigman is a marketing consultant, freelance writer and professional speaker. He works with both startups and brands like Sumall, Dell, Adknowledge and others focused on marketing, business and technology. He’s spoken at NYU, UNICEF, Huffington Post Live, the American Advertising Federation and for other organizations and conferences. He is a contributing writer to the Wall Street Journal, Entrepreneur Magazine, the Huffington Post, Forbes, the Next Web, Mashable and others.

As the web continues to splinter into distinct subcultures & communities, it will be vital for brands to support them with great marketing content in 2015.
6 Predictions on the Future of Content Marketing for 2015
Too often, marketers get caught up in buzzwords and one-off trends instead of really focusing on how their efforts are driving long-term results.
Driving Quality Leads: Better Than Going Viral
Native ads come in many forms, but when it comes to measuring the impact of sponsored content, keep new metrics such as "attention minutes" in mind.
How to Measure the Value of Native Advertising
Getting customers to opt-in to emails is hard, but preventing them from unsubscribing is even more difficult. Exceed their expectations to keep them around.
8 Ways to Delight and Reward Your Email Subscribers
Most readers enjoy roundup posts because they feature insight from many industry experts all in one place, saving the reader time while still providing value.
How To Create An Expert Roundup Blog Post
Video presents one of the greatest opportunities for content marketers seeking to gain visibility, increase engagement and generate sales.
4 Video Metrics To Make You a Better Marketer
Understanding the key elements that make up the forms used throughout your website can help you stay focused on what drives the most qualified leads.
The Anatomy of a Perfect Lead Generation Form
LinkedIn sponsored updates enable you to allocate advertising dollars toward a targeted audience on LinkedIn. Here’s how to get started.
Increase Your Reach With LinkedIn Sponsored Updates In 5 Easy Steps
To stand out as a marketer today it’s critical to continually move past your job description and contribute to the industry conversation on a larger scale.
How Marketers Can Build Thought Leadership
Before deciding to advertise on Facebook, set objectives, know how to adapt your messaging and choose where you’ll reach users in the conversion funnel.
Advertising on Facebook
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