Relevance staff: Chris Rosica

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Chris Rosica, President of Rosica Communications and Co-founder of Interact Marketing, is a nationally recognized expert in crisis communications, media relations, social media and online reputation management. Author of The Authentic Brand (Noble Press, 2009) and the Business of Cause Marketing (Noble Press, 2013), Chris has appeared on such television programs as Bloomberg Business News, WABC-TV in New York, CNN, and ESPN, commenting on crisis management, cause marketing, branding, and emerging trends in marketing communications.

Along with most marketing practices today, public relations has progressed to meet a wide range of new and emerging client needs. Public relations not only offers media relations and thought leadership but can strategically be…
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