Author

Dan Steiner

Dan Steiner is the Co-Founder and CEO of Elite Legal Marketing, a company specializing in modern attorney web design and internet marketing. He has written for a number of publications over the years, including HuffingtonPost, Entrepreneur, Inc, GoDaddy, Business.com, among many others.

Miscellaneous

How to Create Social Media Campaign Workflows That Get Results

Dan Steiner Feb 13, 2017

Successful social media campaigns require careful planning, often by experts with experience in the field. But through a combination of planning and analytics, businesses can deploy effective social media campaigns without paying a…

Content Marketing

5 Content Marketing Techniques That Help Warm Up Cold Prospects

Dan Steiner Oct 31, 2016

No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them…

Owned Media

Why Your Infographic is Ruining Your Business

Dan Steiner Sep 29, 2016

Infographic marketing is still alive and well. However, infographics are now everywhere, so it is important to go about using them in the right way. As with content, the internet is flooded, so you need to make sure your infographic stands…

Content Marketing

How Sharing Your Expertise Helps Win Customers

Dan Steiner Aug 9, 2016

With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them.…

SEO

Is Your Site Ranking Poorly in Search Results? Check Your Page Load Speed

Dan Steiner Jul 18, 2016

In the early days of the internet, patience was a must. Websites could take up to a minute to load and content such as streaming video was little more than a faraway dream. But as technology has improved, customers have come to expect fast…

Shared Media

7 Tips for Hosting a Successful Social Media Contest

Dan Steiner Jul 5, 2016

Getting the word out about your brand can be challenging, especially in an overpopulated social media landscape. You’ll often find that unless you can grow your follower base, your messages are consistently limited to people who already…

Shared Media

7 Tips for Using Holiday-Related Posts to Boost Your Social Media Presence

Dan Steiner May 24, 2016

There are certain seasons that have long provided sales opportunities to certain businesses. Whether it’s Valentine’s Day for a greeting card company or Christmas for a retail shop, savvy marketers find a way to make the most of any brief…

Shared Media

Which Social Media Platform Is Right for Your Small Business’s Marketing Efforts?

Dan Steiner May 17, 2016

Brands have so many different content marketing channels, it can be tempting to post the same update across multiple social media platforms. But each site has its own unique culture, which means what works on Facebook may not work on…

Shared Media

5 Ways Your Sales Team Can Use Social Media to Vet Leads

Dan Steiner Apr 20, 2016

Thanks to the Internet, sales teams have the best research tools available. One quick Google search can give them information about a potential customer and possibly uncover a few leads they wouldn’t have otherwise considered. Social media…

Facebook

6 Ways to Minimize Legal Liability on Social Media

Dan Steiner Feb 4, 2016

Today, businesses face increasing pressures to maintain an active presence online. By interacting on social media platforms, experts say, entrepreneurs can connect with existing customers and reach out to new ones. They can make…

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