How to Get Millennials to Love Your Content: VICE’s Magic Formula
Eddy Moretti, Chief Creative Officer of VICE, explains how the bad boy of media has managed to maintain & engage its young demographic despite rapid growth.
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The Universal Question: How Do You Measure Content Marketing’s Value?
The truth is, there is no definitive or universally accepted way to measure the value of content… yet. But we’re getting closer.
How to Build a Perfect Content Distribution Strategy
If content lives on the Internet but no one sees it, does it really exist? Without distribution even the most creative content might not ever be discovered.
Content Influences Consumer Decisions More Than Ever
In categories where product specs are a critical part of the part of the decision making process, branded content is helping consumers make decisions.
Create A Culture Of Content Marketing From The Top Down
If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a…
Facebook Introduces Influencers and “Mentions” In Race Against Twitter
A new app exclusively for the famous, verified, and heavily-followed encourages celebrities to interact with their fans more often through Facebook.