Every brand has its area of expertise. This is your unique selling proposition. It’s your competitive advantage that helps you stand out in your field — at least, that’s true if you can build your topical authority. Topical authority is the process of successfully signaling your subject matter expertise (SME) online. Typically, this happens through…

Every industry has some kind of online presence. Retailers focus on e-commerce. Journalists share breaking news. Healthcare businesses provide educational information.  Companies in the financial sector can use the online landscape to improve visibility and serve customers. They can also establish brand authority by educating consumers and helping combat misinformation in a highly important area of…

In March 2024, a massive leak of roughly 2,500 documents hit the internet. The topic? How the Google Search Algorithm works. The unexpected event released thousands of details about ranking features and metrics (although it did not clarify how much it weighted each of these). Readers were treated to insights on how content is ranked,…