If you have ever watched an LLM answer a question with citations, sources…
Emma Kessinger
If you feel like search got weird this year, you are not imagining…
If you have ever refreshed a “best X tools” page, watched it climb…
If you are wondering why your brand ranks well in Google but barely…
If your CEO has started pasting ChatGPT answers into Slack and asking why…
If you have been doing SEO for more than a few years, you…
If you have ever watched an LLM answer a question with citations, sources…
If your CEO forwarded you a screenshot of an AI answer and wrote…
If you feel like search got weird this year, you are not imagining…
Google AI Overviews have quietly broken the mental model most teams still use…
If you feel like everyone is “doing AI” but very few teams can…
AI has changed how people discover, evaluate, and choose brands. The decision journey…
