Emma Kessinger, Author at Relevance

Search Engine Optimization Techniques

SEOFebruary 22, 2023484Views 0Likes 0Comments

Picture this: your product is revolutionary. Your expertise, irreplaceable. Your target market? Hundreds, thousands, or even millions of potential buyers. And none of them are making it to your website. Why? Because despite your best intentions, you haven’t included search engine optimization in your marketing plan. You’ve been focused on advertising, email, and referrals. These…

SEO Strategy: The Ultimate Guide

SEOFebruary 21, 20232KViews 0Likes 0Comments

Invisibility is poison for a brand struggling to grow and earn market share. If your target audience doesn't see you at critical moments in their buyer's journey, it's like you don't even exist. Without online credibility, authority, and visibility earned through SEO strategy, it’s difficult to convert or close a deal. Everything you do…

How to Decide What Growth Marketing Traffic Goals to Focus On

Growth Marketing, Relevance, SEOFebruary 9, 2023494Views 0Likes 0Comments

As a marketer, you are always looking for ways to grow your business and achieve your growth marketing goals — or at least you should be. You’re likely already familiar with the content conversion funnel , but if not, there are multiple steps along the process you may be focusing on strengthening. In its…

Why a Strong Website Content Strategy Is Key for Authority

Content StrategyDecember 5, 20221KViews 0Likes 0Comments

Your business is doing great despite the challenges of worldwide turmoil and economic uncertainty. Customers appreciate the quality and pricing of your products and services. They recognize that your employees know their stuff and can help them solve real-world problems. So why do you need to spend time and money developing an effective website strategy?…

How to Choose the Right Content to Boost Your Brand Credibility

RelevanceOctober 13, 2022327Views 0Likes 0Comments

A brand can use media to boost its credibility, if done strategically. Since consumers value working with brands that they know and trust, producing and releasing on-target content is an essential part of reaching potential customers. The question is — what type of content should you promote? What is going to get people to stop…

5 Types of Content for Growth Marketing Strategy

Growth MarketingOctober 7, 2022412Views 0Likes 0Comments

In today’s digital world, growth marketing strategy is more important than ever. If you’re just starting a business, ramping up operations, or looking to build a name for yourself, web presence is key. When some people think of digital marketing, they might picture a big blast of online activity that brings quick attention. While that method,…

How SEO and Content Strategy Go Hand in Hand

Content Strategy, SEOSeptember 27, 2022342Views 0Likes 0Comments

We all knew that marketing had changed forever once consumers began using smartphones to price-check products and services. True, in-person shopping still has the considerable advantage of immediacy — customers can take your products home right now — but profit margins had to shrink to overcome the willingness to wait a bit for…

A Simple Guide To Keyword Research Services

Growth MarketingSeptember 15, 2022329Views 0Likes 0Comments

News flash: If you’re not utilizing keyword research, you’re already behind. We know that sounds harsh, but that’s how important keyword research is to thriving in today’s marketing world. Keyword analysis allows you to better understand what your audience wants to find. If you’re aiming for a target, you’re not going to shoot with your…

How to Create A Content Strategy Powered by SEO

Content Strategy, SEOSeptember 2, 20222KViews 0Likes 0Comments

Is there anything more disappointing than stumbling upon a treasure map that ultimately leads to...nothing of any real value? And yet, businesses that over-emphasize the use of advanced search engine optimization (SEO) tactics to the detriment of their content strategy run the risk of doing just that. On the other hand, companies that stress content strategy…

7 Top Benefits of Digital PR

PRAugust 29, 2022512Views 0Likes 0Comments

Digital public relations is a powerful tool to help businesses build their online reputation and brand authority. It’s a tool that helps connect businesses to their customers in a meaningful and positive way. Like traditional public relations, digital PR is a powerful way to control the messages said about your company. The difference is…

7 Most Important Aspects to a Growth Marketing Strategy

Growth MarketingApril 28, 2022368Views 0Likes 0Comments

Growth marketing is a term you may have heard bandied around the Marketing Department or tossed off at SEO conferences. On its surface, it seems like a pretty basic idea: marketing … that helps you grow. Not rocket science, is it? Yet growth marketing entails a bit more than traditional marketing. Think of the former…

3 Ways to Gather Source Content Data for Your Digital PR

Growth Marketing, PRApril 12, 2022366Views 0Likes 0Comments

Great content is the foundation of effective digital PR. Without great content, online publications won’t have any reason to use you as a source or link back to your site. And it’s not just any content that you need for digital PR. Content that compiles data from original research and presents it in an easily…

Emma Kessinger