SEO manager has become quite an unenviable role lately. She’s charged with increasing traffic and rankings, although it’s likely that her resources haven’t grown much recently. And SEO means something completely different than it did two years ago. SEOs can’t rely on the same on-page and link-building tactics that they used to.
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Today is Blog #3 of the collaboration between BloomReach and DigitalRelevance on marketing your content. Sign up for our webinar on July 22 to hear Mitch Briggs, a Client Success Director at DigitalRelevance and Will Uppington, Head of Product at BloomReach, discuss the tactics of developing relevance through a full spectrum of content.
Digital content promotion is hard. Every day, over 450,000 content pieces are created with over 30 billion pieces of content per month being shared on Facebook alone. This requires marketers to develop a process of identification and engagement with those contacts that will link them to their target audience.
To many marketers, Upworthy is “that site that publishes those headlines.” And although it’s true that the folks at Upworthy have developed a headline philosophy that leaves many salivating, some marketers concentrate so much on those headlines that they overlook what really makes Upworthy successful.
On January 20, Google’s Matt Cutts went public on his personal blog with the confirmation of a long-foreseen omen for internet marketers—the decay and fall of guest blogging for SEO. “Guest blogging is done; it’s just gotten too spammy,” Cutts proclaimed as the dismal wails of SEOs could be heard far in the digital distance.…
It’s that time of year, and you may be scrambling for gift ideas for your coworkers or another marketer in your life. Or maybe you’re worried what your in-laws may come up with for you. Have no fear. We put together this list of unique gift ideas for that special someone in your marketing world.…
As the way consumers obtain information has changed, the public relations realm morphed alongside it. Many people in the blogosphere have realized that traditional PR methods must be revised in order to accommodate more of a digital PR approach. In fact, traditional and digital PR methods should actually work together to effectively promote clients.
It’s easier than ever for marketers and PR professionals to reach thousands of people simultaneously, but seasoned professionals avoid mass distributions like this for good reason. Outreach is no longer solely a numbers game; these days, it’s the balance between quality and quantity that has shifted into sharp focus for brands who want to maintain…
Twitter chats are a great way to learn new strategies and tools, ask questions, participate in discussions and even answer some questions around digital marketing. The sheer volume of Twitter chats can feel overwhelming—that’s why I’ve compiled a list of chats that users can learn from and enjoy.
Pop culture has a weird way of unearthing things that are unknown and exploiting them to the point of staleness. We saw it happen this summer with The Harlem Shake. The actual Harlem Shake which dates back to 1981, was made popular in 2001 by Harlem rapper G. Dep and resurfaced in 2006 as the…
Since the release of Moz Pro in 2010, Moz (formerly SEOmoz) has built their reputation on providing the digital marketing industry with the gold standard of SEO tools. On October 15th the long awaited Moz Analytics, spawn of the famed Moz Pro, was released to the public—and it’s definitely worth your attention.
Today the FCC has released a new set of regulations that impact the Telecommunication Consumer Protection Act (TCPA). Moving forward from October 16, 2013, mobile marketers will have to obtain signed consent to market to consumers.