Author

Fenja Villeumier

Fenja Villeumier is Inbound Marketing Manager at the SaaS company linkbird in Berlin, provider of the SEO management & content marketing tool of the same name for increasing organic online visibility. Fenja is involved in the content management process from topic finding to conceptualization to seeding and outreach. Her favorite leisure time activities involve lots of books, travels and photography.

SEO

A Toolkit for Developing Your Content Marketing Strategy

Fenja Villeumier Jan 19, 2016

A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you don’t set goals you’ll never know how to measure your success. However, a strategic roadmap not only clarifies goals but…

Earned Media

A 5 Step Framework for Targeted Outreach

Fenja Villeumier Jul 1, 2015

Influencer marketing. Targeted outreach. Blogger relations. No matter what you call it, the driving force behind it is the same: relationships.