Helen Cartwright

Digital Marketing meets AI Artificial intelligence (AI) is the future of marketing. It is a globally disruptive technology already in use today. You will benefit from knowing the fundamental technologies affecting digital marketing today.…

Marketing is very likely one of the most misunderstood topics in all of business. What exactly do marketers do? Do they promote a product or service? Do they advertise it? Make deals with customers? Sell the product directly? All of the…

If you want to stay ahead of the competition and to improve your profitability, having a viable content marketing strategy is vital. When you craft and publish the right content at the right time, you will build trust and inspire people to…

Your marketing team will always play a significant role in the success of your business, so you will want to put in the effort to keep them at their best. One of the most effective ways to inspire your team to stay on top of their game is…

Search engine optimization efforts ultimately rest on two factors: The content of a website, and the links that point back to the site. You can work hard to create top-quality, keyword-focused web content, but without high-quality…