India White is the content strategist at Affinio, the marketing intelligence platform. She is passionate about driving content innovation through data-driven strategies. Always excited to hear about new ideas and collaboration, don't hesitate to reach out to her to discuss.
Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising.
While attending Content Marketing World earlier this month, I…