Relevance contributor: Ivan Serrano

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Ivan Serrano is a web journalist living in the San Francisco, California area. He often writes articles about social media, marketing and technology.

Great brands are memorable, but they only got that way by focusing on the basics. Practice these five fundamental steps for an effective branding cycle.
The Five-Step Branding Cycle
With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.
Amplifying B2B Marketing Content with Google Plus
Many struggle to understand how responsive design makes a site mobile friendly. Just because it can be viewed on a smartphone doesn't mean it's optimized.
Tools and Tips for Responsive Mobile Design
Cell phones have changed the way content is consumed. To stay ahead of the curve, many companies are optimizing their sites for mobile. Are you one of them?
Investing in Mobile Content Strategy
Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).
Why Google Plus Ads Could Be The Best New Paid Social Tool
Start taking advantage of social amplification's true potential with this roadmap to success through owned, paid, earned & shared media.
A Roadmap to Content Amplification
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.
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