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Relevance contributor: Jay Baer

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Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. He’s the author of the forthcoming new book Youtility: Why Smart Marketing is About Help not Hype and is the co-author of The NOW Revolution, a best-selling book about social media’s impact on businesses of all sizes and types.

Twitter killed the twitter share button, but it wasn’t stupid, it was strategic. Jay Baer divulges the master plan.
Why Twitter Killed the Twitter Share Button
Don’t ask how influencers can help your brand, ask how your brand can help influencers.
The 3 Key Ingredients in a Successful Influencer Pitch
You’ve embraced that you have to create content. You’ve embraced that the content you create must be worthy of attention due to its inherent usefulness, relevancy and/or entertainment value. But what you haven’t fully embraced…
Why Content Marketing Success Relies on POEMS and Distribution
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