Author

Jay Baer

Jay Baer is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. He’s the author of the forthcoming new book Youtility: Why Smart Marketing is About Help not Hype and is the co-author of The NOW Revolution, a best-selling book about social media’s impact on businesses of all sizes and types.

Twitter

Why Twitter Killed the Twitter Share Button

Jay Baer Dec 4, 2015

Twitter killed the twitter share button, but it wasn’t stupid, it was strategic. Jay Baer divulges the master plan.

Earned Media

The 3 Key Ingredients in a Successful Influencer Pitch

Jay Baer Aug 20, 2014

Don’t ask how influencers can help your brand, ask how your brand can help influencers.

Earned Media

Why Content Marketing Success Relies on POEMS and Distribution

Jay Baer Jun 2, 2014

You’ve embraced that you have to create content. You’ve embraced that the content you create must be worthy of attention due to its inherent usefulness, relevancy and/or entertainment value. But what you haven’t fully embraced is the…