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Joe Beccalori

5 articles published

Google Adwords Quality Score Metrics Change Again: How to Keep Scoring

Content StrategyJune 16, 2017328Views0Likes0Comments
For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the quality and relevance of your keywords and…

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Google Fred Algorithm Decoded: Protection Tips

SEOJune 12, 2017340Views0Likes0Comments
Google rolled out its latest algorithm update in early March. Simply titled “Fred,” the update has caused a drastic drop in website traffic for many businesses. Multiple Search Engine Optimization specialists, including Interact Marketing, have analyzed the data from websites affected by Fred. It’s clear that Fred has targeted three elements that have caused these traffic…

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AI Visibility Powerhouse Formed by Adogy-Relevance Merger

July 1st, 2025 – Adogy.com and Relevance.com today announced their merger to form a next-generation digital marketing powerhouse specializing in Generative Engine Optimization (GEO). The combined company will leverage cutting-edge AI search technology and sophisticated public relations techniques to help brands maximize visibility across AI-powered search platforms and traditional search engines

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