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  • Jon Salm

Author

Jon Salm

Jon Salm is an associate client analyst at Millward Brown Digital in New York City and a freelance data journalist in the Visual.ly marketplace. He has a bachelor’s degree in English from Washington and Lee University.

Owned Media

How To Create Impactful eBooks For Content Marketing

Jon Salm Nov 5, 2014
An eBook is a great way to publish research, start a discussion & interact with your audience. Consider these points as you set out to design one.
Owned Media

4 Visual Tactics For White Paper Design

Jon Salm Sep 24, 2014
At their best, white papers propel a business to the next level. At their worst, they are never read. Here are four considerations for white paper design.
Native Advertising

5 Important Rules for Native Advertising

Jon Salm Sep 18, 2014
Native advertising is a controversial topic right now, but that doesn't mean it should be avoided. Keep your ads engaging & effective with these tips.
Facebook

Overcome Short Attention Spans with Micro-Content

Jon Salm Aug 1, 2014
When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content.
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