Author

Jonathan Crowl

Jonathan Crowl is a mobile commerce marketer providing coverage of industry events and innovations. He offers insights into how these changes affect mobile commerce now and in the future, providing guidance to businesses developing long-term mobile commerce strategy.

Content Promotion

Is Word-of-Mouth Marketing Still Worth Your Time?

Jonathan Crowl Aug 19, 2016

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising…

Technology

How Will Machine Learning Change the State of Digital Marketing?

Jonathan Crowl Jun 17, 2016

If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the…

Shared Media

Social Content Creation: Today’s Word of Mouth

Jonathan Crowl Oct 23, 2015

Social content creation is coming from all over of the Internet, vying for consumers’ attention. How can brands capitalize on digital worth of mouth?

Content Promotion

Missing the Content Amplification Mark, Again

Jonathan Crowl Jul 17, 2015

Industries ripe for content success are hurting themselves by relying on quality alone to draw organic traffic. The solution? A strong marketing plan.

Earned Media

Influencer Marketing Can Lead to Rapid Audience Growth

Jonathan Crowl May 1, 2015

Influencer marketing often requires a greater investment of time and resources than advocacy, but can lead to exponential growth in your brand’s audience.

Executive's Corner

Data-Driven Marketing Becomes Focal Point for Executives

Jonathan Crowl Apr 10, 2015

Executives are quickly recognizing the value of data-driven marketing. Intuition still has its place, but it’s not the only (or most efficient) answer.

Owned Media

White Papers Prove to Be Strong B2B Conversion Tool

Jonathan Crowl Feb 27, 2015

A new report suggests that white papers prove two times more effective at driving audience conversions than email.

Native Advertising

Paid Content Promotion Budgets Will Grow in 2015

Jonathan Crowl Feb 6, 2015

Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content.

Owned Media

Consumers Value Video Content Authenticity and Ratings

Jonathan Crowl Jan 16, 2015

According to a new report from YouGov, online consumers value authentic content, even when they aren’t entirely sure they trust that content.

Content Distribution

As a Content Marketing Tool, Retargeting Offers Rich Rewards

Jonathan Crowl Nov 13, 2014

Eighty-eight percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion. But is it working?