Relevance contributor: Jonathan Crowl

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Jonathan Crowl is a mobile commerce marketer providing coverage of industry events and innovations. He offers insights into how these changes affect mobile commerce now and in the future, providing guidance to businesses developing long-term mobile commerce strategy.

LATEST
FEATURED

CONTENT PROMOTION

Is Word-of-Mouth Marketing Still Worth Your Time?

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels…

248
08/19
Jonathan Crowl

Is Word-of-Mouth Marketing Still Worth Your Time?

248
08/19
Jonathan Crowl

TECHNOLOGY

How Will Machine Learning Change the State of Digital Marketing?

If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the…

457
06/17
Jonathan Crowl

How Will Machine Learning Change the State of Digital Marketing

457
06/17
Jonathan Crowl

SHARED MEDIA

Social Content Creation: Today’s Word of Mouth

Social content creation is coming from all over of the Internet, vying for consumers’ attention. How can brands capitalize on digital worth of mouth?

403
10/23
Jonathan Crowl

Social Content Creation: Today’s Word of Mouth

403
10/23
Jonathan Crowl

CONTENT PROMOTION, OWNED MEDIA, EXECUTIVE'S CORNER

Missing the Content Amplification Mark, Again

Industries ripe for content success are hurting themselves by relying on quality alone to draw organic traffic. The solution? A strong marketing plan.

407
07/17
Jonathan Crowl

Missing the Content Amplification Mark, Again

407
07/17
Jonathan Crowl

EARNED MEDIA, RELATIONSHIP BUILDING, CONTENT PROMOTION, SHARED MEDIA

Influencer Marketing Can Lead to Rapid Audience Growth

Influencer marketing often requires a greater investment of time and resources than advocacy, but can lead to exponential growth in your brand’s audience.

456
05/1
Jonathan Crowl

Influencer Marketing Can Lead to Rapid Audience Growth

456
05/1
Jonathan Crowl

EXECUTIVE'S CORNER, TECHNOLOGY

Data-Driven Marketing Becomes Focal Point for Executives

Executives are quickly recognizing the value of data-driven marketing. Intuition still has its place, but it’s not the only (or most efficient) answer.

458
04/10
Jonathan Crowl

Data-Driven Marketing Becomes Focal Point for Executives

458
04/10
Jonathan Crowl

OWNED MEDIA, CONTENT MARKETING, LONG FORM CONTENT

White Papers Prove to Be Strong B2B Conversion Tool

A new report suggests that white papers prove two times more effective at driving audience conversions than email.

505
02/27
Jonathan Crowl

White Papers Prove to Be Strong B2B Conversion Tool

505
02/27
Jonathan Crowl

NATIVE ADVERTISING, PAID MEDIA, EXECUTIVE'S CORNER

Paid Content Promotion Budgets Will Grow in 2015

Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content.

419
02/6
Jonathan Crowl

Paid Content Promotion Budgets Will Grow in 2015

419
02/6
Jonathan Crowl

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA

Consumers Value Video Content Authenticity and Ratings

According to a new report from YouGov, online consumers value authentic content, even when they aren’t entirely sure they trust that content.

470
01/16
Jonathan Crowl

Consumers Value Video Content Authenticity and Ratings

470
01/16
Jonathan Crowl

CONTENT DISTRIBUTION, PAID MEDIA

As a Content Marketing Tool, Retargeting Offers Rich Rewards

Eighty-eight percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion. But is it working?

458
11/13
Jonathan Crowl

As a Content Marketing Tool, Retargeting Offers Rich Rewards

458
11/13
Jonathan Crowl

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

B2B Marketing Executives Favor Intuition Over Data Insights

Human intuition trumps data-driven insights for more than two-thirds of B2B marketing executives, according to a new report.

638
08/15
Jonathan Crowl

B2B Marketing Executives Favor Intuition Over Data Insights

638
08/15
Jonathan Crowl

OWNED MEDIA, CONTENT MARKETING

Mapping Content to Conversion: a Winning Strategy

With tailored content at their side, customers enjoy a comprehensive branded experience that guides them through the sales funnel to successful conversions.

565
10/3
Jonathan Crowl

Mapping Content to Conversion: a Winning Strategy

565
10/3
Jonathan Crowl

OWNED MEDIA, SHARED MEDIA, MOBILE

Mobile Content Strategy Offers Access to Growing Market

Time spent in mobile apps increased by 21% in the past year, confirming that mobile content strategy is a critical component of overall digital strategy.

513
10/28
Jonathan Crowl

Mobile Content Strategy Offers Access to Growing Market

513
10/28
Jonathan Crowl

OWNED MEDIA, CONTENT MARKETING, LONG FORM CONTENT

White Papers Prove to Be Strong B2B Conversion Tool

A new report suggests that white papers prove two times more effective at driving audience conversions than email.

505
02/27
Jonathan Crowl

505
02/27
Jonathan Crowl

SOCIAL PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Results of Content Marketing Efforts Are Disappointing Many

Many marketers believe they're creating strong web content, but campaign results aren’t meeting established goals and objectives, according to a new survey.

495
09/10
Jonathan Crowl

Results of Content Marketing Efforts Are Disappointing Many

495
09/10
Jonathan Crowl

SEO, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Event Marketing Sees Big Returns From Mobile Content

Uniting editorial & marketing strategy can create a synergy for video production that anticipates consumer interests & builds a better brand experience.

494
10/13
Jonathan Crowl

Event Marketing Sees Big Returns From Mobile Content

494
10/13
Jonathan Crowl

OWNED MEDIA, CONTENT MARKETING, EXECUTIVE'S CORNER, SHARED MEDIA

Consumers Value Video Content Authenticity and Ratings

According to a new report from YouGov, online consumers value authentic content, even when they aren’t entirely sure they trust that content.

470
01/16
Jonathan Crowl

470
01/16
Jonathan Crowl

OTHER NETWORKS, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Pinterest Update Incorporates Categories as Social Network Growth Continues

Pinterest users can now follow topic categories, expanding the reach of content and granting users a wider range of discovery opportunities.

465
08/26
Jonathan Crowl

Pinterest Update Incorporates Categories as Social Network Growth Continues

465
08/26
Jonathan Crowl

EXECUTIVE'S CORNER, TECHNOLOGY

Data-Driven Marketing Becomes Focal Point for Executives

Executives are quickly recognizing the value of data-driven marketing. Intuition still has its place, but it’s not the only (or most efficient) answer.