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Relevance contributor: Jonathan Crowl

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Jonathan Crowl is a mobile commerce marketer providing coverage of industry events and innovations. He offers insights into how these changes affect mobile commerce now and in the future, providing guidance to businesses developing long-term mobile commerce strategy.

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels…
Is Word-of-Mouth Marketing Still Worth Your Time?
If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the…
How Will Machine Learning Change the State of Digital Marketing
Social content creation is coming from all over of the Internet, vying for consumers’ attention. How can brands capitalize on digital worth of mouth?
Social Content Creation: Today’s Word of Mouth
Industries ripe for content success are hurting themselves by relying on quality alone to draw organic traffic. The solution? A strong marketing plan.
Missing the Content Amplification Mark, Again
Influencer marketing often requires a greater investment of time and resources than advocacy, but can lead to exponential growth in your brand’s audience.
Influencer Marketing Can Lead to Rapid Audience Growth
Executives are quickly recognizing the value of data-driven marketing. Intuition still has its place, but it’s not the only (or most efficient) answer.
Data-Driven Marketing Becomes Focal Point for Executives
A new report suggests that white papers prove two times more effective at driving audience conversions than email.
White Papers Prove to Be Strong B2B Conversion Tool
Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content.
Paid Content Promotion Budgets Will Grow in 2015
According to a new report from YouGov, online consumers value authentic content, even when they aren’t entirely sure they trust that content.
Consumers Value Video Content Authenticity and Ratings
Eighty-eight percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion. But is it working?
As a Content Marketing Tool, Retargeting Offers Rich Rewards
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