The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once...
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How Will Machine Learning Change the State of Digital Marketing?
If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates ...
Social Content Creation: Today’s Word of Mouth
Social content creation is coming from all over of the Internet, vying for consumers’ attention. How can brands capita...
Missing the Content Amplification Mark, Again
Industries ripe for content success are hurting themselves by relying on quality alone to draw organic traffic. The solu...
Influencer Marketing Can Lead to Rapid Audience Growth
Influencer marketing often requires a greater investment of time and resources than advocacy, but can lead to exponentia...
Data-Driven Marketing Becomes Focal Point for Executives
Executives are quickly recognizing the value of data-driven marketing. Intuition still has its place, but it’s not the...
White Papers Prove to Be Strong B2B Conversion Tool
A new report suggests that white papers prove two times more effective at driving audience conversions than email....
Paid Content Promotion Budgets Will Grow in 2015
Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the valu...
Consumers Value Video Content Authenticity and Ratings
According to a new report from YouGov, online consumers value authentic content, even when they aren’t entirely sure t...
As a Content Marketing Tool, Retargeting Offers Rich Rewards
Eighty-eight percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conv...