After mastering table-based HTML in college, Justine Jordan fell in love with the unruly art of email design, helping some of the world's biggest brands build and manage their email campaigns. Named The Direct Marketing Association's "Email Marketing Thought Leader of the Year" in 2015, Justine heads up marketing at Litmus, a web-based email creation, testing, and analytics company.
Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there's always the risk he or she will call and call and never take a hint.
Too many companies are…