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Relevance contributor: Katherine Halek

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Katherine Halek is a content strategist and social media manager at, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about social media, content marketing, and the ins and outs of advertising.

History has a tendency to repeat itself, so it shouldn’t be surprising to see retro marketing tactics like sign spinners & direct mail making a resurgence.
Retro Marketing Tactics That Work Better Than Ever
Increasing visibility through social engagement is a vital part of building consumer trust. Learn why your customers don't trust you & how to fix that.
How to Use Social Engagement to Build Consumer Trust
Think of building consumer trust like planting a tree: for it to develop strong roots and be visible from a distance, it needs much nurturing and patience.
How to Build Consumer Trust Online and Offline
When producing videos let your goal be to create quality content, naturally incorporate share-worthy elements & leave the rest to the magic of the Internet.
Common Elements of Highly Shared Videos
The key to building a solid network that will create positive buzz on your behalf is to incite enthusiasm through social interactions.
Using Social Connections to Generate Strong Earned Media
An online marketing strategy is a must. But any company who thinks an offline strategy is outdated in today’s marketing climate will be at a disadvantage.
3 Reasons to Enhance Your Online Marketing with Offline Activities
Whether you’ve just started refining your content strategy or you’ve already begun seeing major results, there's always room to step up your offsite game.
4 Ways to Enhance Your Offsite Content
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