Author

Kristina Pototska

Kristina Pototska is a CMO at TriggMine, email marketing automation service.She is great when it comes to email marketing tips & increasing conversions. During pasted 2 years she successfully launched more than 50 email campaigns for e-commerce websites. She’s also the voice of TriggMine. Kristina performed as a speaker at 100+ events in Europe & Asia. She believes that email marketing rules and data is the king.

Email Marketing

Better Context Marketing Results in 3 Simple Steps

Kristina Pototska Aug 17, 2016

Customers want you to talk to them. They like valuable content and solutions to their problems, but they do not want marketed content even if it is disguised well. That is the beauty of context marketing. Successful industries understand…

Owned Media

Why Keeping a Customer is More Important Than Attracting

Kristina Pototska May 30, 2016

For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort to the method of mass mailings to potential customers or rely on a…