Relevance contributor: Krysta Williams

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Krysta Williams, Marketing Content Specialist at ZoomInfo. ZoomInfo offers the most accurate and actionable B2B data to help organizations accelerate growth and profitability. This continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts.

In today’s crowded content landscape, it has become increasingly important for marketers to uncover creative ways to grab – and keep – a prospect’s and a customer’s attention. More than ever before, customers don’t want…
The B2B Marketer’s Guide to User-Generated Content
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