Relevance contributor: Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

We’re sure you’ve heard that a company blog is the best way to boost your search rankings and conversion rates. But if the results aren’t turning out how you planned, there might be something wrong…
8 Things You Should Be Doing on Your Blog But Probably Aren't
Product reviews are a great venue for marketers to get the word out. Bloggers everywhere write them, but the problem is that not all bloggers write good ones. Often, marketers will use the review format…
How to Write a Great Product Review for Your Blog
As we move into 2016, it’s becoming clear that the terms “content marketing” and “social media marketing” are virtually synonymous. While content marketing certainly exists outside of social media, brands can no longer run effective…
Content Marketing Tips for Major Social Networking Platforms
As a content marketer, you shouldn’t expect clients to come to you. While you’ll inevitably attract leads through word of mouth and referrals, you likely won’t be successful without taking action from time to time.…
Content Marketing Networking
Mobile consumers have different wants and needs than desktop users, and this is especially true in tourism marketing. Here's how to rise above competitors.
Taking Tourism On The Road: How To Keep Tourism Marketing Mobile
By committing to high-quality evergreen content that adds value for months and years to come, you can better position your brand for long term success.
4 Types of Evergreen Content Your Brand Needs to Thrive
Word of mouth marketing can be highly effective and relatively inexpensive if it’s part of a larger integrated content strategy. Here's how to get started.
4 Ways to Create More Word of Mouth Marketing Buzz
Click fraud is a tricky practice that thrives on the difficulty of its detection. Are you doing all you can to safeguard your advertising dollars?
Click Fraud: Can You Identify It On Your Own?
Earned media humanizes branded content, is most likely to be trusted by consumers & offers great SEO value—which is why every campaign needs it.
Earned Media: The Heart of Any Content Campaign
These strategies won’t make you an instant success, but they will help you gain an edge in a marketplace that is over-saturated with content.
3 Ways to Differentiate Content in a Saturated Market
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