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Relevance contributor: Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

In marketing, we measure success in conversions and that means we need the best data possible to attain the greatest ROI. So what happens if your analytics program is misrepresenting your data? Unfortunately, if you’re…
Is Your Conversion Data All Wrong?
Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just…
Tapping Into the Psychology of Listicles
Social media is supposed to be the prime frontier for business conversions, but for many companies, the results have been flat. In fact, a recent CivicScience survey revealed only 4% of respondents over age 13…
Chatbots And Appointment Slots: Upgrading Your Social Media
  For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is…
SMBs: Hand Off Social Media To The Pros
You just wrote the most in-depth, original, practical piece of content you’ve ever written. You know the people reading it are going to love it, share it, and contact your business for more information. So…
The Only 7 Hacks You Need to Open Your Content to an Audience of Thousands
What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective…
Do Customers Understand Your Brand? 7 Ways to Make Sure of that
Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into…
4 Social Trends Every Realtor Must Know
When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to…
5 Psychological Principles to Improve Your Conversion Strategy
Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new…
creativity or consistency
In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t…
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