Relevance contributor: Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

A marketing plan isn’t something anyone should take lightly. It may be fun and creative to work on, but it’s a serious portion of your operation. Failure to develop a plan that’s tailored to your…
3 Tips for Developing a Marketing Plan That Fits Your Business Objectives
Twitter is a powerful tool for increasing business engagement, but as the competition grows, companies need to step up their game – raising the question, what works in the short form? Even though Twitter now…
Beyond Your Hashtags: Is Your Business Maximizing Twitter Engagement?
There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to kids toys and everything in…
Safety Sells: How Businesses Market Health And Security
In marketing, we measure success in conversions and that means we need the best data possible to attain the greatest ROI. So what happens if your analytics program is misrepresenting your data? Unfortunately, if you’re…
Is Your Conversion Data All Wrong?
Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just…
Tapping Into the Psychology of Listicles
Social media is supposed to be the prime frontier for business conversions, but for many companies, the results have been flat. In fact, a recent CivicScience survey revealed only 4% of respondents over age 13…
Chatbots And Appointment Slots: Upgrading Your Social Media
  For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is…
SMBs: Hand Off Social Media To The Pros
You just wrote the most in-depth, original, practical piece of content you’ve ever written. You know the people reading it are going to love it, share it, and contact your business for more information. So…
The Only 7 Hacks You Need to Open Your Content to an Audience of Thousands
What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective…
Do Customers Understand Your Brand? 7 Ways to Make Sure of that
Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into…
4 Social Trends Every Realtor Must Know
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