Larry Alton

Although marketing principles remain the same, your strategies must change when consumer trends change. For example, when consumers started spending the majority of their time on social media, Facebook ads became an unavoidable marketing…

Are you looking for ways to lower your cost of marketing on Instagram? You might be surprised to learn that lowering your Instagram marketing costs is the result of how you prioritize and optimize your strategy. The cost of marketing is the…

Before you can build out a website and start growing it, you’ll need to choose a domain name for your website. This domain will come to identify your website, and play a role in all your future marketing and advertising strategies, so…

If you haven’t launched your video marketing campaign, what are you waiting for? Perhaps you don’t want to publish unprofessional videos and you’re afraid your video editing skills don’t make the cut. While professional videos are certainly…

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many…

Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while…

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to…

Video marketing is growing in both popularity and importance, as video content becomes the most heavily consumed format of content on the web. It’s estimated that by 2021, 82 percent of all internet traffic will be dedicated to video, and…

A marketing plan isn’t something anyone should take lightly. It may be fun and creative to work on, but it’s a serious portion of your operation. Failure to develop a plan that’s tailored to your firm’s core objectives could work very…

Twitter is a powerful tool for increasing business engagement, but as the competition grows, companies need to step up their game – raising the question, what works in the short form? Even though Twitter now lets you write 280 characters at…