Larry Alton

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many…

Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while…

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to…

Video marketing is growing in both popularity and importance, as video content becomes the most heavily consumed format of content on the web. It’s estimated that by 2021, 82 percent of all internet traffic will be dedicated to video, and…

A marketing plan isn’t something anyone should take lightly. It may be fun and creative to work on, but it’s a serious portion of your operation. Failure to develop a plan that’s tailored to your firm’s core objectives could work very…

Twitter is a powerful tool for increasing business engagement, but as the competition grows, companies need to step up their game – raising the question, what works in the short form? Even though Twitter now lets you write 280 characters at…

There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to kids toys and everything in between, assuring customers that a…

In marketing, we measure success in conversions and that means we need the best data possible to attain the greatest ROI. So what happens if your analytics program is misrepresenting your data? Unfortunately, if you’re using Google…

Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than…

Social media is supposed to be the prime frontier for business conversions, but for many companies, the results have been flat. In fact, a recent CivicScience survey revealed only 4% of respondents over age 13 had made a purchase through an…