Relevance contributor: Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

LATEST
FEATURED

In marketing, we measure success in conversions and that means we need the best data possible to attain the greatest ROI. So what happens if your analytics program is misrepresenting your data? Unfortunately, if you’re…

1K
03/29
Larry Alton

1K
03/29
Larry Alton

CONTENT STRATEGY

Tapping Into the Psychology of Listicles

Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just…

136
03/5
Larry Alton

Tapping Into the Psychology of Listicles

136
03/5
Larry Alton

SOCIAL PROMOTION

Chatbots And Appointment Slots: Upgrading Your Social Media

Social media is supposed to be the prime frontier for business conversions, but for many companies, the results have been flat. In fact, a recent CivicScience survey revealed only 4% of respondents over age 13…

137
01/15
Larry Alton

Chatbots And Appointment Slots: Upgrading Your Social Media

137
01/15
Larry Alton

PAID MEDIA

SMBs: Hand Off Social Media To The Pros

For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is…

332
01/10
Larry Alton

332
01/10
Larry Alton

CONTENT WRITING CONTEST

The Only 7 Hacks You Need to Open Your Content to an Audience of Thousands

You just wrote the most in-depth, original, practical piece of content you’ve ever written. You know the people reading it are going to love it, share it, and contact your business for more information. So…

230
09/8
Larry Alton

The Only 7 Hacks You Need to Open Your Content to an Audience of Thousands

230
09/8
Larry Alton

EARNED MEDIA

Do Customers Understand Your Brand? 7 Ways to Make Sure of that

What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective…

222
08/21
Larry Alton

222
08/21
Larry Alton

SHARED MEDIA

4 Social Trends Every Realtor Must Know

Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into…

176
08/8
Larry Alton

176
08/8
Larry Alton

PAID MEDIA

5 Psychological Principles to Improve Your Conversion Strategy

When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to…

308
07/11
Larry Alton

5 Psychological Principles to Improve Your Conversion Strategy

308
07/11
Larry Alton

UNCATEGORIZED

Creativity Vs Constancy: Should You Redesign Your Website?

Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new…

350
01/16
Larry Alton

350
01/16
Larry Alton

CONTENT PROMOTION

7 Ways to Build Initial Visibility for Your Online Blog or Business

In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t…

472
11/14
Larry Alton

472
11/14
Larry Alton

OWNED MEDIA, CONTENT MARKETING

Why Content Marketing is a No-Brainer for Consumer Electronics

Content is highly regarded in the consumer electronics industry where customers are seeking fresh, insightful information before making a big purchase.

6.7K
03/10
Larry Alton

Why Content Marketing is a No-Brainer for Consumer Electronics

6.7K
03/10
Larry Alton

SEO, OWNED MEDIA, MOBILE

5 Reasons Amazon is Taking Over SEO

Google is the most popular search engine in the US but there’s a new kid on the block (kind of) and his name is Amazon.

2.3K
12/12
Larry Alton

2.3K
12/12
Larry Alton

SEO, OWNED MEDIA

Why Service-Based Companies Need Local Marketing

The big national brands will force you out of town if you don’t make your presence known. You do have one thing going for you, though: you’re local.

1.7K
08/14
Larry Alton

Why Service-Based Companies Need Local Marketing

1.7K
08/14
Larry Alton

EARNED MEDIA, SEO, CONTENT PROMOTION, OWNED MEDIA, PAID MEDIA, SHARED MEDIA, TECHNOLOGY

Technology With the Assist: 5 Marketing Disciplines Where Tools Can Help

Whether hunting for earned media opportunities, optimizing for search or monitoring brand discussions - marketing tools and technology are here to assist.

1.6K
03/2
Larry Alton

5 Marketing Disciplines Where Tools Can Help

1.6K
03/2
Larry Alton

CONTENT PROMOTION

3 Marketing Tactics to Drive Traffic to Your Landing Page

As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This…

1.5K
07/11
Larry Alton

3 Marketing Tactics to Drive Traffic to Your Landing Page

1.5K
07/11
Larry Alton

OWNED MEDIA, CONTENT MARKETING

5 Content Marketing Trends Driven by Wearable Technology

As wearable technology becomes mainstream, companies that adapt to new trends the fastest will beat the competition for audience loyalty early on.

1.4K
06/25
Larry Alton

5 Content Marketing Trends Driven by Wearable Technology

1.4K
06/25
Larry Alton

EARNED MEDIA, MEDIA RELATIONS, RELATIONSHIP BUILDING

6 Items to Include in Query Letters to Publishers

You’ve created great marketing content for your enterprise, but now comes the tricky part: getting a publisher or media outlet to take notice.

1.2K
12/3
Larry Alton

6 Items to Include in Query Letters to Publishers

1.2K
12/3
Larry Alton

RELATIONSHIP BUILDING, CONTENT MARKETING

3 Ways to Differentiate Content in a Saturated Market

These strategies won’t make you an instant success, but they will help you gain an edge in a marketplace that is over-saturated with content.

1.2K
09/30
Larry Alton

3 Ways to Differentiate Content in a Saturated Market

1.2K
09/30
Larry Alton

EARNED MEDIA, MEDIA RELATIONS, RELATIONSHIP BUILDING

Earned Media: The Heart of Any Content Campaign

Earned media humanizes branded content, is most likely to be trusted by consumers & offers great SEO value—which is why every campaign needs it.

1.1K
10/8
Larry Alton

Earned Media: The Heart of Any Content Campaign

1.1K
10/8
Larry Alton

EARNED MEDIA, RELATIONSHIP BUILDING

4 Ways to Create More Word of Mouth Marketing Buzz

Word of mouth marketing can be highly effective and relatively inexpensive if it’s part of a larger integrated content strategy. Here's how to get started.