Larry Alton

For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is to hand off social…

You just wrote the most in-depth, original, practical piece of content you’ve ever written. You know the people reading it are going to love it, share it, and contact your business for more information. So what? It doesn’t matter how…

What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective and almost ethereal…

Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into customer demographics and…

When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion…

Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down.…

In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea,…

When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very…

Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths,…

As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult…