Content Marketing
Published By:

When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic. Have you considered the latter?

What is Niche Content?

In the midst of writing and publishing content, it’s easy to feel like your efforts are falling on deaf ears. However, the data clearly shows that content plays a direct role in the purchase decisions of customers.

Unfortunately, many marketers are pursuing strategies where they try to please everyone. As you can guess, this rarely goes well. In order to generate healthy returns from your content, it’s much more important that you identify a niche and address the needs and pain points of this audience.

But what does niche content look like? Well, what better way to understand it than by looking at an example? Here are two: and The first is a website dedicated to gift giving ideas for men, while the second is a website all about table tennis and ping-pong. There’s no mistaking what either of these websites does. While they only appeal to a sub-segment of the population, they do a fantastic job of penetrating their audiences.

Six Reasons to Invest in Niche Content

Today’s generation loves personalization and craves tailor-made experiences. By developing niche content, you can appeal to millennial consumers and reach them in new ways. Specifically, you’ll enjoy the following benefits:

1. More Qualified Leads

When you’re targeting a very specific group of customers, it stands to reason that you’re going to attract more qualified leads to your website. In the end, this lowers bounce rates, enhances conversion rates, and increases the value of your website. There isn’t much more that needs to be said about this – it’s a pretty straightforward concept.

2. More Advertising Dollars

When your site attracts qualified leads, you’re subsequently able to generate more advertising dollars. After all, advertisers like to invest their money into sites that are able to provide isolated and engaged audiences.

Not only do niche audiences allow you to seek out contextual PPC advertisements, but you’ll also find opportunities for referring leads to other websites and making money from affiliate marketing.



3. SEO Prominence

“One of the fundamental principles behind how search engines work is that they establish the relevance of content to serve users the best possible results for their specific queries,” SEO specialist Tim Hand explains. “Since keyword relevance of a domain’s content boosts rankings for related searches, it makes sense for businesses to write content related to their field.”

Essentially, what Hand is saying is that niche content – specifically local content – is much more effective in gaining search engine prowess than simply producing fragmented content that fails to put a dent in any individual topic or niche.

4. Authoritative Reputation

Have you ever wondered how individuals and businesses become thought leaders in certain industries? Well, in most cases they target a very specific niche in the industry and write authoritative and unique content. Find a niche that doesn’t currently have a clear thought leader, and make it your own.

5. Stronger Word of Mouth Marketing

Word of mouth marketing is one of the most valuable things a company can ever grow. With word of mouth marketing, you’re able to sit back and watch others enhance your brand’s reputation. There are many different ways to encourage word of mouth marketing, but high-quality niche content is one of the top options in a marketplace that’s driven by sharing content on social media.

6. Less Wasted Time

One of the biggest downsides of appealing to a wide readership is that you never know who you’re speaking to. As a result, you have to provide a lot of contextual information when introducing new topics or covering technical concepts. This is a waste of time for you and may be a waste of time for some of your readers.

With niche content, you don’t have to worry about including superfluous explanations and detailed context. You can safely assume that your audience understands certain cues and get straight to your point.

Niche Content Equals Better Content

There are times when general content works well. Plenty of large websites pursue generalized strategies and enjoy high returns. However, for the large majority of brands and websites, niche content is the only way to stand out in a saturated marketplace that prioritizes personalization.

Be very careful when choosing your niche. Ideally, your niche will be closely related to your most profitable target demographic. Find things that appeal to these customers and build a foundation around these concepts and topics. It may take some time to build up your audience, but you’ll experience much better long-term results by honing in on a niche.


revcontent-98%-of-sites-get-denied-are-you-in-the-2% revcontent-98%-of-sites-get-denied-are-you-in-the-2%

Sponsored Resources

Want more resources

View all Resources

Most Read


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Jay Baer Marketing Strategist, Speaker and Author
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Gini Dietrich CEO Arment Dietrich
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Douglas Karr Founder & CEO & DK New Media
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel
Dan Fahrner Director of Marketing Services SmallBox
Asaf Rothem Marketing VP & Partner BrightInfo
Jonha Richman User Acquisition Manager

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.