Relevance contributor: Matthew Gratt

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Matt Gratt is a marketer focused on software and cloud services. He works on the marketing team at WP Engine after stints at BuzzStream, Portent, and AppCentral. He is a graduate of UC Berkeley and searches for the best tacos in Austin, Texas.

The most popular content on the New York Times and Buzzfeed in 2013 were quizzes. While the content was vastly different, its promotion wasn't.
Promoting Interactive Content
Effective content promotion depends not only on online PR and advertising but also on searching your ecosystem for brands with familiar audiences. Those are the brands with which you could form a mutually beneficial relationship.…
Including Your Business Partners in Your Content Promotion Plan
Audience analysis should underlie entire top-of-funnel content marketing campaigns. Too often, marketers separate creation from production, and throw a piece of content over an imaginary wall to a promotions team. In excitement to market with content,…
Easy Audience Analysis for Content Promotion Campaigns
What’s the secret to successful content promotion campaigns? Some people might say it’s great content, while others might tell you that great ideas, a big budget or a Rolodex full of influencers are key. All…
Running a Successful Content Promotion Campaign: The Lost Art of the Launch
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