Relevance contributor: Michael Shearer

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Michael Shearer is a veteran marketing technologist and Director of Marketing Operations for SelectHub. Michael has consulted on and delivered implementation and analysis work on hundreds of digital marketing projects for more than 75 businesses in both B2B and B2C markets. Aside from optimizing MarTech, he is very busy raising his five children.

A cobbled system of emails, meetings & spreadsheets is the traditional way to manage the technology decision making process, but there's a better way.
Streamlining the Selection of Marketing Technology
Relevant marketing is neither a “pie in the sky” ideal nor the buzzword dujour. It's simply a requirement in today's digital marketing ecosystem.
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