Gated content is a great way to generate leads and establish a relationship with web visitors.
A lot of business owners make the mistake of thinking that an email opt-in form is the only way to set up gated content on a site - but that’s just not the case.
There are numerous ways to offer gated…
Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet.
If you haven’t considered accessibility best practices, then there are most likely barriers…
Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for search engine optimization and the best practices for a positive user experience can feel like…
Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers.
Recent studies have shown that web visitors are 82% more likely to convert to customers if they’ve chatted with your business first.…
