Relevance contributor: Pam Didner

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With years of experience in multiple global roles, Pam Didner is an expert at creating successful global marketing plans that meet local marketing needs. As a former Global Integrated Marketing Strategist for Intel, she led Intel’s Enterprise product launches and worldwide marketing campaigns. She also provided strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011 and 2012, is also an author, speaker and global content marketing strategist. Her new book, “Global Content Marketing”, is the first content marketing book to offer a complete process to scale content across regions. Pam has given keynotes, presentations, and workshops at conferences in the United States and Europe. She also shares her marketing thoughts on her website and contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute, and other publications.

A 15-year old aspiring marketer from Korea asks to interview a global content marketing expert. She accepts, and shares their conversation here.
Paying It Forward to The Future Generation of Global Marketers
The trick is to say no, yet be respectful of others' concerns in order to keep the relationship productive. Here are five ways to do it with grace.
5 Ways to Say No to Internal Stakeholders and Partners
Promoting content across regions adds another layer of complexity and makes the overall effort even more challenging, but equally as rewarding.
Tactics for Promoting Content Across Regions
Virtual communication is part of the norm, but a defined & regular communications process is recommended for effective global content marketing teamwork.
Efficient Global Content Marketing Stems From Strong Relationships With Local Teams
President Eisenhower says it so poignantly, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Plan to Replan: Why Your Strategy Can (and Should) Change
Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.
Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals
The purchase funnel is linear, yet our behavior is not. Does that mean the purchase funnel is no longer valid for the purpose of content planning?
Is the Purchase Funnel Still Valid for Content Planning?
Ideas Or Topics For Us? Do you have breaking news or inside information on
content promotion and distribution? Click here to let us know.
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