A 15-year old aspiring marketer from Korea asks to interview a global content marketing expert. She accepts, and shares ...
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5 Ways to Say No to Internal Stakeholders and Partners
The trick is to say no, yet be respectful of others' concerns in order to keep the relationship productive. Here are fiv...
Tactics for Promoting Content Across Regions
Promoting content across regions adds another layer of complexity and makes the overall effort even more challenging, bu...
Efficient Global Content Marketing Stems From Strong Relationships With Local Teams
Virtual communication is part of the norm, but a defined & regular communications process is recommended for effective g...
Plan to Replan: Why Your Strategy Can (and Should) Change
President Eisenhower says it so poignantly, “In preparing for battle I have always found that plans are useless, but p...
The 4 P’s of Global Content Marketing
Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This update...
Is the Purchase Funnel Still Valid for Content Planning?
The purchase funnel is linear, yet our behavior is not. Does that mean the purchase funnel is no longer valid for the pu...