Relevance contributor: Pam Didner
With years of experience in multiple global roles, Pam Didner is an expert at creating successful global marketing plans that meet local marketing needs. As a former Global Integrated Marketing Strategist for Intel, she led Intel’s Enterprise product launches and worldwide marketing campaigns. She also provided strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.
Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011 and 2012, is also an author, speaker and global content marketing strategist. Her new book, “Global Content Marketing”, is the first content marketing book to offer a complete process to scale content across regions. Pam has given keynotes, presentations, and workshops at conferences in the United States and Europe. She also shares her marketing thoughts on her website and contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute, and other publications.
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