Pete Borum is the co-founder and CEO of Reelio, where he oversees the business, creative, and engineering teams that power some of YouTube’s most effective branded content partnerships. Reelio’s proprietary technology analyzes social data to identify the ideal YouTube partners for any audience and budget. It then automates every aspect of working with them, allowing brands to identify and recruit talent, manage creative approvals, track performance, and remit payments, all from one place.
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