Steve was born and raised in an Italian family in the bilingual city of Montreal, Canada. He started his career a journalist in 1999, working in radio and then TV. He later moved into public relations at the Parliament of Canada. From there he obtained an MBA at the John Molson School of Business, where he now sits on the alumni board. Since then he has held multiple position in marketing and communications, and currently consults with a variety of clients on social media and digital marketing strategy.