A subject matter expert (SME for short) infuses your content with a unique kind of value. SMEs provide cutting-edge thought leadership that is up-to-date and mindful of the future. They often have access to insider information and experiences, as well, which can inform their perspectives and lead to one-of-a-kind takeaways and higher-quality content. SME input can…

Content marketing is more than a B2C marketing technique. It is a critical part of B2B marketing, too. Whether it’s a blog post, an email marketing campaign, a webinar, or even sponsored content on a social media platform like LinkedIn, content creation for business clients is an important step in a successful growth marketing plan.…

Everyone likes to invest time and effort into new content production, but have you reviewed your existing content lately? This might feel unnecessary, but there are quite a few reasons you want to check in on how your current content is performing. Content audits evaluate which areas of your owned media are working and which…

Content marketing is much more than creating assets. As you generate different kinds of content for your growth marketing strategy, you want to optimize that content. This is especially true for owned media (i.e. content you have control over).  Posting on a company blog to “see what sticks” isn’t going to get you far. If…

Software as a service (SaaS) is a growing industry. Projections estimate that there will be 72,000 SaaS companies around the world by the end of 2024 — and that doesn’t include over 100,000 potential additions created by the sudden spike in AI investments in the last year. SaaS is a booming business. But it’s also…

KPI stands for “key performance indicator.” These are more than generic goals you aim for as a business. They are specific, targeted objectives with quantifiable value. Good KPIs are clearly associated with metrics that allow you to understand if and when you hit them. “Growing revenue by 6%” is a business goal. “Increasing sales conversions…

21st-century marketers have a buffet of content options to choose from. Every time a marketer engages in the content marketing process, they have to choose what kind of content they want to develop to achieve their current goals. This can be tricky, as various kinds of content tend to serve different purposes. They can also require…

A content plan (or content marketing plan) is the way you plan on creating digital marketing assets for a larger content strategy and framework. It takes the wider concepts of your content plan and focuses them on specific tactics and actions you can take to turn concepts into reality. Every content plan is different. It…

As marketers develop their website content marketing strategy, it can be challenging to know what kind of content they should use. The issue isn’t coming up with enough ideas so much as choosing from the plethora of options available. As you flesh out your content marketing strategy, you want to consider all of the different…

Content pillars are a great way to organize and centralize your content creation. They provide focus and synergy to your content marketing strategy by unifying your content behind a select series of themes that are central to your brand. While pillars are popular, they can be overwhelming to pull together. How many pillars should you…

Everyone says content is king — but what does that regal reign look like in real life? The answer is tricky.  While content may remain a critical part of the marketing toolkit, it is in a constant state of evolution. Let’s consider what content marketing looks like a quarter into the 21st century, along with…

A good content marketing strategy has a lot of moving parts. Marketers use these strategies to bring together various forms of content and use them to help reach marketing KPIs as well as larger growth marketing goals . SEO and content marketing can answer a variety of digital marketing needs. These span the gamut…