Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads.
As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019. Moreover, Comscore predicts that 80% of social media time is spent on a mobile device.
In this era of handheld devices, brands…
Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform.
For that reason, it’s important for marketers to approach Pinterest from a more traditional marketing strategy. You can promote your content…
It's 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first index, which ranks and creates search listings based on mobile optimized versions of websites. Desktop users also see the same listings as mobile users.
The move…
It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier to follow than a wall of text describing things we don’t care about. However, did you know that people memorize…
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and even the fonts you use all impact your content and affect your readers or viewers psychologically. That is why today, we are taking a look at how you can bring your…
Each social network has its own idiosyncrasy and each social network user has different content consumption habits. That’s why, when producing a video for social media, certain aspects have to be considered. In this article we’ll break down the elements a video produced for Instagram should have in order to have a real impact on…
STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there…
Platforms like Shopify and WooCommerce have made it easier than ever to set up an e-commerce business. It takes only a few hours to start your digital business and sell to online consumers via an e-commerce store.
As long as you have a product, they’ll come looking for it. And thanks to low-cost manufacturers in Asia,…
One of the most important reasons any brand creates great content is to become visible. As Tony Robbins says, setting goals is the best way to make that happen. You know you need a content marketing strategy, but do you know why? What are your content strategy goals? Do you know what outcomes you want…
Introduction
As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions on their head.
Trends and technologies deemed disruptive by the industry have played a major role in propelling content into the future but, respectfully, they have…
Here’s the scenario. You are a content marketer. You have a number of high profile clients that you manage digital properties for. Part of that includes blogging, social media and other tools to gain relevant backlinks to support the goals of each of your clients. Then one day it happens. You download what you think…
With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing mistakes are a thing of the past and have shifted their focus on social media marketing.
While advertising on social media can certainly be effective, email marketing is anything but dead. In fact, it’s very much alive!…
