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B2B Marketing

Understanding the Importance of Creativity in B2B Marketing and Ways to Infuse It

A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge in their business marketing model, they must add a touch of creativity and create opportunities that can engage prospective customers. Creativity can be defined as an…

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Salesforce

Salesforce Marketing Cloud Kicks off with Google 360 Integrations

Salesforce and Google Simplify Customer Insights After six months of intensive planning and partnership, Google Analytics 360 with Salesforce Marketing Cloud officially went live on June 13th. The integration, built utilizing the strengths of both tech companies, will give enterprises and marketers the chance to gain more accurate insights about their customers. The integration was first…

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7 Tips to Increase Brand Awareness Using Social Media

Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction. As marketers and businessmen, we can’t neglect…

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adogy_relevance_merger

AI Visibility Powerhouse Formed by Adogy-Relevance Merger

July 1st, 2025 – Adogy.com and Relevance.com today announced their merger to form a next-generation digital marketing powerhouse specializing in Generative Engine Optimization (GEO). The combined company will leverage cutting-edge AI search technology and sophisticated public relations techniques to help brands maximize visibility across AI-powered search platforms and traditional search engines

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