A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge in their business marketing model, they must add a touch of creativity and create opportunities that can engage prospective customers.
Creativity can be defined as an…
See What the Video Craze Is All About at VMW 2018
Content marketing is constantly evolving but video has accelerated that evolution in incredible ways. Thousands of content creators have adopted the trendy and timeless medium this year to connect with their audiences in new and creative ways.
[bctt tweet="Got your passes to Video Marketing World?…
Salesforce and Google Simplify Customer Insights
After six months of intensive planning and partnership, Google Analytics 360 with Salesforce Marketing Cloud officially went live on June 13th. The integration, built utilizing the strengths of both tech companies, will give enterprises and marketers the chance to gain more accurate insights about their customers.
The integration was first…
You know that content is king. Working tirelessly week in and week out, you create great blog posts packed with value for your readers.
You finally hit publish, and… crickets.
You wait patiently, promoting your post on social media and emailing your list, but still nothing.
You think, “is anyone even reading this?”
Sound familiar?
Why should I boost comments?…
It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier to follow than a wall of text describing things we don’t care about. However, did you know that people memorize…
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and even the fonts you use all impact your content and affect your readers or viewers psychologically. That is why today, we are taking a look at how you can bring your…
Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and business success, and it is not possible without the building of brand marketing and positioning.
How to generate more website traffic with business branding?
To…
Aside from the obvious social channels like Facebook, Twitter and LinkedIn, there are other great sites that you can try for business use. This article is going to explore why Snapchat and YouTube could be an ideal fit for your business’ social strategy.
Snapchat
Snapchat is a strictly mobile-only visual social media channel, popular for its…
Content Marketing tops the polls for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018.
Refer the polls results below courtesy smartinsights.com
I think the biggest reason for this is that Content Marketing has successfully managed to align and integrate what were clearly an impossibly large number of choices…
The dark web is a hidden corner of the internet offering maximum privacy to consumers from the prying eyes of governments and Internet Service Providers (ISPs) alike.
This portion of the internet lurks beneath our visible and encrypted websites that are indexed by major search engines like Google and Bing. The technical aspects of how the…
Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction.
As marketers and businessmen, we can’t neglect…
Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for a business is to make efforts to connect with their customers online as that’s where they are spending most of their time. Digital platforms are…
