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Top of the Polls for the Third Consecutive Year

Content Marketing tops the poll for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018.

Refer the poll results below courtesy smartinsights.com

I think the biggest reason for this is that Content Marketing has successfully managed to align and integrate what were clearly an impossibly large number of choices in both strategy and user touch-points  than ever before in the HISTORY of marketing.

As a marketer in 2018, you have a tsunami of options combined with never-before accountability thanks to a literal mountain of analytics data. And a shrinking budget that demands leveraging this new found know-how to better target customers.

Yet, the time is also ripe for a concept that is able to subsume yet not deny the individual relevance of sub-disciplines and their critical role in a modern marketers checklist. And while it is easy to be distracted by the increasingly complex operations of “marketing” it is time we hail a concept that puts customer value back in the front and center.

The concept of CONTENT MARKETING.

To read more DOWNLOAD “Content Marketing vs Marketing” – The traditional marketers guide to content marketing in 2018.

Neema

With more than 20 years experience in marketing, Neema Kapoor is the Managing Editor at Relevance.

Neema has been a digital marketing strategist for over 10 years now. Prior to moving to digital marketing, Neema held roles in Sales, General Management and Marketing in organization such as the Taj Group of Hotels, QAI Global, the world’s leading process consultancy and HP. At HP she was the Country Category Manager, for a large and successful line of laser printers.

Neema has a degree in Japanese and a post graduate degree in Business Administration. She is also a Certified Scrum Specialist, a training she undertook to bring more agility to content processes as part of her work as a digital marketing specialist.

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  • 03/23
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