Top of the Polls for the Third Consecutive Year

Content Marketing tops the poll for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018.

Refer the poll results below courtesy

I think the biggest reason for this is that Content Marketing has successfully managed to align and integrate what were clearly an impossibly large number of choices in both strategy and user touch-points  than ever before in the HISTORY of marketing.

As a marketer in 2018, you have a tsunami of options combined with never-before accountability thanks to a literal mountain of analytics data. And a shrinking budget that demands leveraging this new found know-how to better target customers.

Yet, the time is also ripe for a concept that is able to subsume yet not deny the individual relevance of sub-disciplines and their critical role in a modern marketers checklist. And while it is easy to be distracted by the increasingly complex operations of “marketing” it is time we hail a concept that puts customer value back in the front and center.


To read more DOWNLOAD “Content Marketing vs Marketing” – The traditional marketers guide to content marketing in 2018.

Neema Kapoor over 17 years of experience in sales and marketing, Neema Kapoor is currently the Managing Editor at Relevance. Neema has been working as a digital marketing strategist for the past 10 years. Prior to moving to online marketing, she has held leadership roles in corporate communications and branding in organizations that include Hewlett Packard, QAI Global and Taj Group of Hotels.

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  • 03/23
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