Top Digital Marketing Areas of Focus That Will Improve Your Online Business

What digital marketing areas of focus are your top priority? Are you following top marketing trends to discover the best marketing assets for concentration?

Many digital marketing properties deserve your attention, and smart marketers are taking advantage of these channels to generate leads, connect their customers, and future customers.

Interestingly, marketing is all about connecting with your target buyer wherever they are. And in the digital marketing arena, you can only find your buyer persona on cyberspace. As a result, you must focus on the best digital marketing channels that will enable you to affiliate with your customers.

So then, which digital marketing areas of focus should be paramount to your marketing practices?

Here are the top areas you should focus on in your marketing campaigns. 

1: Focus On Proper Promotion

PR has been around ever since the time of sending out press releases to customers and prospects, trusting something substantial will come out of it. But digital marketing PR is changing the way brands, and marketers promote their business.

Setting up blogs and consistently creating and distributing content is not all there is to content promotion, there are other promotional channels that will help you boost your marketing return on investment (ROI), such as:

  • Affiliate Marketing
  • Email Marketing
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Display Advertising

These marketing channels allow you to boost brand awareness, increase visibility, and scale your business. More benefits of proper promotion include:

  • Drive massive web traffic
  • Associate with your target buyer
  • Generate more leads
  • Increase sales

However, with the rise of various social platforms on the internet, there are too many sites to carry out your marketing campaigns.

Hence, it is vital that you find the best social media sites for your business growth.

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2: Email Marketing

Email marketing is not a new marketing approach for marketers. However, what makes it unique now is that several tools allow you to automate the process. What is more remarkable about email marketing is that you can personalize your emails and stimulate balanced discussion.

Furthermore, with emails, you can reach your customers at each stage of the buyer journey. It is one of the most effective techniques to encourage prospects to make a purchase. Here are more reasons to focus on email marketing are:

  • Email marketing is cost-effective
  • Build & strengthens relationships with customers
  • Build your brand
  • Improves communication
  • Generate Leads
  • Drives web traffic
  • Boost sales & drive business growth
  • Builds your authority

If done correctly, email marketing enables you to reach prospects with the right marketing offer and at the right time. In other words, email allows you to meet people wherever they are with your brand message.

3: Focus on Content Marketing

Would you write and conclude an article about digital marketing assets without the mention of “content marketing?” That would make the piece of content incomplete. Why?

Because content marketing focuses primarily on regularly creating, curating, and distributing valuable content assets, these content materials provide knowledge and add value to your target market.

These marketing tactics will assist you to:

  • Create brand awareness
  • Increase website engagement
  • Drive more website traffic
  • Generate quality leads
  • And of course, attract and retain your target audience

Source image

If you carry out your content marketing activities correctly, you will be able to build trust and credibility with your audience, as well as attract and retain your target audience.

The following marketing mediums are vital to the success of your content strategy:

  • Blog posts
  • Podcasts
  • Images
  • Videos
  • Ebooks
  • Infographics

Interestingly, content marketing encircles every aspect of your digital marketing procedure. It is so powerful that it enables you to establish loyalty with your customers and potential customers. Consequently, content marketing is a robust digital marketing approach you must focus on – especially since 90% of digital marketers increase website traffic with content marketing.

More research revealed that 75% of marketers are increasing investment in content marketing as their primary marketing method.

 

Image Source: Point View

More so, the study also shows that 90% of B2B marketers are using content marketing to grow their businesses.  However, your content marketing strategy must include content distribution techniques that will enable you to reach more prospects.

What does this mean for digital marketers?

It means that, if your digital marketing strategy does not include an active content marketing component, you need to seriously up your game!

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4: Retargeting and Remarketing

The retargeting and remarketing approach is strikingly similar, but they differ. Please read this article to learn the differences. Marketers are becoming far sighted nowadays especially those in the advertising field. They have developed a strategy to target users who are interested in their brand product or services.

That is where retargeting and remarketing comes in handy. However, let us discuss a little about each of these marketing arsenals.

How retargeting and remarketing works

Retargeting – There are two primary objectives for using retargeting advertising in your marketing strategy, that is to:

  1. Maintain brand awareness
  2. Push conversions

For this reason, adding retargeting tactics to your marketing repository will allow you to create a focus and personalized ads campaign that drive results. Retargeting is a method of tracking your previous website visitors who left your site without carrying out your desired call-to-action.

It is only possible to follow a user to other sites because when they visited your website, his browser dropped cookies. Thus, it is the cookies that apply or carries out the retargeting processes, which makes it possible for the user to click your ads, return to your site, and complete our call-to-action. 

Remarketing – The remarketing approach allows advertisers to show ads campaigns to past website visitors as part of a comprehensive marketing plan. Like the retargeting strategy, you can devise a precise, targeted advertising campaign, subject to the action of your website visitor.

In that way, your ads will appear to users when they visit other sites that fall under your network essence; it encourages your audience who have shown interest in your content to return to your site and complete the desired action-convert.

Consequently, retargeting and remarketing are used to push adverts to website visitors who marked as leads and the benefits are remarkable, including:

  • Accurate targeting
  • Lower cost per impression
  • Improve conversion rates
  • Increase return on investment (ROI)
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5: Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) should be one of the best areas of focus for your digital marketing campaign because internet marketers are frequently searching for different avenues to boost conversion.

Every marketer wants to convert web visitors to leads and loyal customers. As such, conversion rate optimization (CRO) is a vital element to focus on in your marketing plan. Even more so because with the assistance of tools such as Survey Any Place or Survey Monkey, you can create stunning surveys and polls that will help you boost your conversion rates faster. 

Here is how to use surveys to increase your conversion rates. You can as well use “big data analytics,” to calculate what moves buyers to a particular product or service and establish your brand reputation. Nevertheless, as data has shown, there is conflicting information about conversion rate optimization (CRO).

Still on conversion rates

For instance, according to WordStream, long-form landing pages boost conversion rates by 220%. However, marketers found that short-form landing pages convert better with an increase of over 100% for their campaign, with long-form landing pages turning only 23%.

 

Source Image: Signal V. Noice 

In another research, 75% of business owners are struggling to identify experts who can optimize their landing pages to boost conversion rates. Moreover, a recent study shows that 80%  of landing pages have navigation bars.

However, an A/B test case study revealed that landing pages without navigation bars could increase conversion rates by over 100%. Interestingly, the numbers are high and yet conflicting. Nonetheless, they are all pointing to one – to focus on conversion rate optimization (CRO).

Furthermore, you agree that many blogs and website owners do not have a problem driving massive traffic to their sites, but the main issue they are all facing is “how to boost conversion rates.”

Accordingly, when measuring the return on investment (ROI) of your marketing efforts, examine your conversion rates to see first-hand which landing pages are converting the most.

6: Google Accelerated Mobile Pages (AMP)

It is worth the effort to concentrate on Google’s Accelerated Mobile Pages because the project will inevitably transform the digital marketing landscape. Moreover, as you may know, Google AMP is designed for speed- to make content load faster on mobile devices. Therefore, it is worth focusing on it since more than half of global internet users are accessing the internet via mobile devices.

 

Source: Stat Counter

Hence, since more people are browsing the internet from their mobile devices, accelerated mobile pages (AMP) is more valuable than you can imagine. Not only will AMP increase your site speed, which is a part of Google’s 200 ranking factors, it will also improve your Google rankings.

Consequently, websites that enable AMP will:

  • Load Faster
  • Reduce the bounce rate
  • boost SEO
  • Improve the website user experience (UX) and,
  • Amplify your Google search rankings.

Considering Google’s recently updated search algorithm, which symbols the beginning of a new mobile-first search indexing strategy, mobile page speed has become a priority for webmasters.

On this account, Google’s Accelerated Mobile Pages (AMP) should be a focus area of your digital marketing practices.

Wrapping Up

We have covered the top areas of focus on your digital marketing projects. Notwithstanding, there is more. However, these focused areas will enable you to evaluate elements of your current marketing strategy to improve and maximize ROI.

So make these digital marketing areas of focus your essential priority. Tell us what we missed as well as your primary focus areas in the comments section.

Moss Clement

https://www.relevance.com/wp-content/uploads/2019/03/Moss-150x150.jpgMoss Clement is a freelance blogger and content manager at Writers Per Hour. He is working closely with B2B marketers and individuals like you to grow your business by delivering highly informative content tailored to the needs of your buyer persona.

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