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Why kissing frogs is important … A cliché revisited

MiscellaneousAugust 16, 2017350Views 0Likes 0Comments

I'm 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather successful digital marketing business for the past 10 years in which I wrote and edited several hundred business proposals, articles, tweets,…

5 Psychological Principles to Improve Conversion

MiscellaneousJuly 11, 2017321Views 0Likes 0Comments

When it comes to principles to improve conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion optimization strategy, you need to be able and willing to get inside…

Adwords Optimization – The Ultimate Guide

MiscellaneousJuly 3, 2017256Views 0Likes 0Comments

If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented in…

Top 30 Digital Marketing Influencers to Follow in 2019

MiscellaneousFebruary 2, 2017398Views 0Likes 0Comments

KISSmetrics, Wordstream, MobileMonkey, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to…

The Misconceptions, Benefits and Future of Native Advertising [Interview]

MiscellaneousOctober 7, 2016235Views 0Likes 0Comments

Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising and what it will look like in the future. While attending Content Marketing World earlier this month, I was able to connect with many leading…

3 Tips for Ensuring Your Brand is Consistent

MiscellaneousSeptember 23, 2016511Views 0Likes 0Comments

Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even employee complacency or dissatisfaction.…

4 Reasons Font and Typeface Matter More than You Think in Marketing

MiscellaneousSeptember 12, 2016285Views 0Likes 0Comments

“Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on our audience’s response. On a subtler, more subliminal level, so does typeface. Font, color, and weight are not just matters of aesthetics. They make deep-seated…

How to Scale Native Advertising for Content Distribution

MiscellaneousAugust 23, 2016454Views 0Likes 0Comments

Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are still beholden to the size of the…

What Ferris Bueller Can Teach Marketers about Digital Body Language

MiscellaneousAugust 17, 2016216Views 0Likes 0Comments

Iconic character, Ferris Bueller, from the popular 1986 movie, “Ferris Bueller’s Day Off.” instantly captures the hearts of anyone he crosses paths with, of course with the rare exceptions of his principal and sister. When Ferris dramatically fakes sick to skip school and venture through downtown Chicago, his entire town falls for his tricks. They go…

The Marketer Vs. Publisher Side of Lead Generation: Know Where Your Leads are From

MiscellaneousJuly 26, 2016271Views 0Likes 0Comments

It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects of the lead…

How Content Recommendation Creates Better User Experience

MiscellaneousJuly 12, 2016328Views 0Likes 0Comments

Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native advertising…

Online Marketing Secrets for Business Success

MiscellaneousJuly 11, 2016923Views 0Likes 0Comments

Online marketing can be like a cryptic puzzle, unlocking which may cause new small business entrepreneurs to suffer sleepless nights and scratch their heads in wonder. How often have you heard of (seemingly) promising firms that left no stone unturned in building a (seemingly) great website to market their business online? It’s pretty common because it’s…